Pionair website, aircraft charter page, Tauck group photo centre, Pionair Cargo page to the left, Tailormade travel page to the right.

Pionair websites for N.Z. & Australia

Pionair.com, Pionair.com.au overview

Pionair logo, rebrandThe Australian and New Zealand private air charter and inbound tourism wholesaling firms had two websites side-by-side, Pionair.com, and Pionair.com.au which I designed and maintained through three iterations between 2003–2009. In 2008 the new combination “affluent travel/private air charter/air cargo” themed redesign for both websites was briefed.
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MTC 2015 launch catalogue

MTC_logo_greys_256Once a mainstay of the graphic design business, nowadays print brochures are more the rarity but my fascination with ink on paper is perennial. I was inspired by the opportunity to create a small company launch and product catalogue brochure for MTC Equipment, that is short and to the point.
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Showcase of MTC Equipment online catalogue website. The three pages portrayed are the homepage, a catalogue overview page and the Ejector Trailer catalogue item page. The three key elements to the responsive online catalogue’s ease of use.

MTC Equipment website

The MTC Equipment’s rename and rebrand project included designing their new logo and identity system, the design and populating of their catalogue website , and creating a direct mail brand launch and product catalogue.

It was a great opportunity to work with an established family company, formerly Murray Tractor Company, to implement a rename, rebrand, and repositioning their new business as import agents of Chieftain Trailers of Ireland in the New Zealand, and Australasian regional  markets.
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Supergraphic MTC Volvo FH12 makeover

MTC’s import Volvo FH12 had a makeover and now she’s sweet, in fact she’s a cherry!

The air is thick with ideas in the MagentaDot Brands studio, design is a classic discipline of endless potential and this brief from MTC Equipment was generously thrown wide open. The new livery design brief for the Volvo was given to me in a meeting concurrent with TruLine Civil’s in-house truck painter Andrew Gill, a true master of his trade. This kicked off a fruitful, illustrious collaboration with him and Darren Leeds of Leeding signs. It included the discussion of details like the quality of new alloy boilerplate and wheel arches, the exhaust stacks makeover, and the bold selection of the AA premium cherry red metallic lustre paint to boot! Metallic paint being an exceeding rare choice for long haul trucks to be finished in.
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