Screenshot of the header of the Surface Active Teespring store. A selection of four Adelie penguins, Antarctica products are featured below.

Surface Active Artwear Teespring store pops-up

April 2020
Dear Surface Dweller,

We’re excited to announce our fab Surface Active TeeSpring store has popped up! Our Surface Active Artwear celebrates some of the beautiful assets of New Zealand. Please pause & peruse our first two designs over at Teespring—Adelie penguins and Tuatara.

Adelie penguins, Antarctica

from Surface Active

Noisy, stinky & aggressive in reality but ain’t they cute? This design is a chuckle with penguins coming & going on the front and back. By the magic of art the white cotton of a plain teeshirt is transformed into Antarctic sea ice so this design is available on white only.

White teeshirt for sale with an all-over print of Adelie penguins coming toward you on the front, going away on the back

This crazy design is printed both front…

White teeshirt for sale with an all-over print of Adelie penguins coming toward you on the front, going away on the back

and back.

This imagery tells a tale of a dramatic before and after scene that unfolded when this formation of hungry Adelie penguins hesitated near the edge of the Antarctic sea ice, then they were suddenly faced with a leopard seal on the prowl in the waters just below.

This Adelie penguin all-over print, is available here for AUD$53.12


Credits


Design firm: Surface Active
Art direction: Design pARTners, Chrissie Terpstra and Shaun Waugh
Client: Surface Active
Designer, illustrator, desktop publishing: Shaun Waugh


©magentadot brands

Antarctic Centre Adelies on ice Antarctica design on a white and a dark blue T-shirt

Cool T-shirts for Antarctica

WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win

Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.

Getting Antarctic people to vote on the Antarctic T-shirt designs

In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
Keep on reading!

Arts Centre Market logo applied to large Kraft paper shopping bag

Illustration beats explanation

Illustration and graphic design, made well in Christchurch New Zealand, effectively connects our international clientele with global customer markets

The Arts Centre Market logo. Brands for New Zealand companies, Christchurch, New Zealand.

To illustrate the logo for weekend The Arts Centre Market, the local artisan craft market located in the “Market Square” of the Christchurch Arts Centre, I used a custom pencil to draw inside and outside of selections to create the hard-edged graduated tones of a Charcoal pencil illustration style.

Whether it is part of a graphic design project for a client in Christchurch New Zealand with a local market—or with customers in Australia, the USA, Europe and Asia. Good illustrative design and infographics will always communicate clearly across language and cultural barriers.

The purpose of illustration is to make clear or to decorate an advertisement, brochure, logo, website or other textual story. Illustration continues to very often be the best way of providing visual communication or representation of something concrete described in the text or an abstract idea, function or process. Furthermore illustration will always guarantee that the client’s visual communication—whether logo, brochure, teeshirt trademark or website—is a unique brand expression.
Keep on reading!