Andy Dalton, Mechanical Shop.

The informal portraits of Mechanical Services & Auto Electrical Shop staff 2009–12

Auto Restorations Mechanical Shop icon.Eight staff perform all mechanical repairs and servicing, rewiring, electrical upgrades, the rebuilding of all types of engines, from primitive vintage, rare mid-century European sports cars, to early Formula One racing car types.

Alfa Romeo 6C 2300 Monza engine, right side.

Alfa Romeo 6C Monza engine, supercharged Super Sport variant.

Informal portraits of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.

These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager.

Date: 2009–12
Client: Auto Restorations
Photographer, Graphic designer: Shaun Waugh

©magentadot brands


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