Terranova tiling website Laptop mockup of a cascade of 5 pages with the Homepage at the top of the stack.

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Terranova Tiling is a Christchurch firm comprised of a small team of master craftsman tilers headed up by Camillo Schulz. Terranova impress with the fact they have gained more than their fair share of prestigious awards for their artisan tiling over the last decade.

The logo design was inspired by my being impressed with the way that the meticulous precision of professional tiling showcases the geometry and art of architectural interiors. This lead to giving myself the design constraint that a craftsman tiler’s logo must actually be able to be constructed of tiles, in real life.

The Terranova Tiling website represents an established firm of tile installation craftsmen headed by master tiler Camillo Schulz. Terranova’s work is impressive and has been consistently recognised as second-to-none in various building and interior awards since 2006.

Camillo was trained and worked in Germany for ten years before emigrating to New Zealand in 2001 when I met him. I designed the Terranova logo and a business card for Camillo when he launched the firm in 2003 and designed their brand new website (along with back-end assistance from NuWeb) in 2015. During the briefing of the website Camillo paid me the compliment that the Terranova logo design was perfect as it was, and that feedback from his customers and business associates assured him that Terranova tiling’s branding remained as fresh today as it ever was.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

The attractive Terranova Tiling logo and business card. Illustrations send a powerful message. Using artwork to stir a specific feeling—in this case quality craftsmanship and attention to detail. A minimal but well crafted page layout is more professional than a flashy design poorly built.

Part of the reasoning behind the web design was to encourage the client to set about obtaining high quality originals of the imagery of his work that had appeared in various architectural, building, and interiors magazines and that had been shot in the course of being entered into bathroom and building awards by his clients, dating back to 2007. Terranova’s faultlessly accurate tiling craft showcases the geometry and art of architectural and interior designTerranova’s work has been recognised by his industry peers for many years as award winning so it made sense for the web design to be centred on quality imagery of the work. It was reasoned that this would appeal to their discerning ultimate clientele of homeowners, many of them affluent, and to the architects and interior designers who in pursuit of the best architecture design projects centre on stylish interiors.

The flex imagery of the full-screen slider of their best work on the homepage creates a strong and memorable first impression centred on the utmost quality of Terranova’s work. The purely visual landing page was a conscious strategy to first show, not tell. The Projects page tiled Mosaic unfolds an elegantly staged, lean presentation of the client’s work. It is also designed for best optical appeal with its pared-back aesthetic and pragmatic descriptions and credits. The overall result is a minimalist design feel that is plain speaking, direct, and showcases their work functionally and beautifully.

The Journal/blog provides the objective documentary evidence to back Terranova’s claims of expertise and and industry benchmark standards of finish (whilst serving the need to update the site content regularly in order for it to continue to rank consistently well in the search engines).

A significant amount of research and image processing love went into this web design project as well as thorough domestic and international research into appropriate keywords and phrases to ensure the site is search engine optimised. I’m looking forward to updating the site again shortly with Terranova’s 2016 crop of Master Builders’ plus Kitchen and Bathroom awards.

The website is responsive and I took great care with the design to ensure that it will age well as Terranova commissions me to add more and more great news items to the Journal awards showcase, and fantastic award winning projects to the Projects mosaic.

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