A picture is worth a thousand words but a good-looking picture is worth much more
Avoid the use of poor images for your promotions. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the performance of your images. Being concerned with maximising image quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.
The good-looking image is uncluttered by unwanted objects and blemishes
To shoot candid photos of students in the dance studio, the photographer elected to shoot ‘news reportage’ style. The result is high ISO jpgs, with the aperture wide open and a shutter speed of 1/80 th of a second.
This shooting strategy does away for the need for the flash, but it results in colour images that are grainy or “noisy”. Also, because of the interior low light the skin tones even of young children will be blotchy, also unsightly colour casts of green and yellow that are less than flattering may result from shooting under fluorescent lights.
The relatively slow shutter speed increases the risk that the slightest movement of the subject or the camera will yield “soft” out of focus images, slightly blurry and lacking in sharp contrast.
Crop and straighten photos remove blemishes and unwanted objects
Clipping portraits from their backgrounds makes them very versatile
Colour & tonal correction make the image better looking
Removing the specific blemishes and unwanted objects from the image is fixed with more time-consuming tools that take another level of specialised skills and expertise to yield the seamless result in the great looking edited image below.
Unwanted objects impair the quality of photos
Unwanted elements can distract from an otherwise eye-catching photo
Posters are a form of advertising that’s accessible and are quickly developed
Professional-quality campaign poster series are developed from great looking photos in a few minutes. Compared to other forms of advertising, posters are quick, easy and accessible means of getting the word out and building the right image for your campaign.
A professional’s camera will produce images that have better focus and more intention
As a photographer when asked by clients, “Can’t I just take good pictures by myself?” of course I’m going to advocate for my profession and say, “On balance it would be best to get them taken.” What my experience as a photographer and creative designer has taught me is a few things about the knowledge skill and care that goes into shooting a great photo, beginning with having the right equipment on the spot to do the job. Relative to amateur photography on compact cameras or phone cameras, it is better and more cost-effective to get your pictures taken professionally.
Client: Christchurch Convergence Dance School
Photographer, Graphic designer: Shaun Waugh