Before and after gallery of the equipped and race-ready Velocette special Eldee-2. These publicity photos were shot for the launch announcement and publicity purposes.
The slideshow documents the transformation from the 1950s Les Diener Eldee-2 to 2014 Nick Thomson Eldee-2 carbon fibre racing machine representing New Zealand at the Isle of Man Classic T.T., August 2014, ridded by Bill Swallow.
The name ‘Eldee’ is the eponymous name that gifted Australian engineer and champion racer Les Diener (L.D.) dubbed this ‘lightweight special Velocette’ when he home-brewed this pioneering overhead-camshaft racing bike in Australia in the 50s.
July 31, 2014, Christchurch, New Zealand:
The V.R.N.Z team is proud to announce the launch of the new Nick Thomson DOHC, Dual Ignition ‘Eldee-2’, the 250cc lightweight special is equipped and ready for the Isle of Man Classic T.T., August 2014. Our rider, multiple Manx Grand Prix race winner Bill Swallow, will be competing for the new 250cc class Phil Read Trophy (the new Phil Read Trophy, will go to the first 250cc machine in the Monday’s Okells 350cc Classic TT Race). Bill Swallow is to ride the Eldee Special in the Junior Classic, 25th August.
Project name: Eldee Velocette launch / publicity photos
Client (Industry): Velocette Racing New Zealand (Classic motorsport)
Disciplines: Copywriting / Digital Illustration / Photography / Promotional design and advertising / Vehicle livery / Web design
Format: Announcement / Corporate communication / Digital Illustration / Information graphic / Social media / T-shirt / Website
Design firm: MagentaDot Brands
Copywriter: Shaun Waugh
Art direction / graphic design / photography: Shaun Waugh
Font credits: Helvetica Inserat (racing numerals and decals on bike)