2009–Present MagentaDot Brands | MagentaDot Brands

WindsorUrban web project portfolio

September 1, 2014 / magentadotbrands.com / No Comments

I originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
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Hummer Limos website & brand launch

September 1, 2014 / magentadotbrands.com / No Comments

Stylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that in a sense it launched itself onto the Christchurch market. A strong first impression is good, but a new brand, corporate identity, printed brochure and complementary website forming a comprehensive launch campaign to solidly back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.
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Introducing the new ‘Muscle Cars’ section on the homepage in the Automotive Dreams banner slideshow

Auto Restorations web design sketch

September 1, 2014 / magentadotbrands.com / No Comments

This well executed redesign of Christchurch Classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project that has been very well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line.
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Auto Restorations’ website redesign

September 1, 2014 / magentadotbrands.com / No Comments

This well executed redesign of Christchurch classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project. It was well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line. Read the project sketch for more detail on the scope of the project.
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Tree of Life | Kinetic sculpture short film

August 31, 2014 / magentadotbrands.com / No Comments

Scupture short film: Tree of Life | Phil Price

The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link* and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia. The Cranbourne Road site on the Langwarrin exit ramp is one of the exit points for access to the McClelland Gallery + Sculpture Park**.
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Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography

Hummer Limos poster: arrive in style

August 31, 2014 / magentadotbrands.com / No Comments

The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements.
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Auto Restorations Siata Balbo, First in Class Classic car magazine advertisement hand held

Classic car restoration advertising

August 31, 2014 / magentadotbrands.com / No Comments

First in Class: Auto Restorations’ proud history of internationally recognised accomplishment in Concours D‘Elegance gold awards

First a 2010 advertising campaign of half page colour ads for Auto Restorations’ services in a glossy Trans-Tasman Classic Car magazine. The theme is to dedicate a series of ads to celebrate their 16 international award winning restorations, a little known fact and a newsworthy story with which to get the attention of their audience.
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Web design portfolio

August 28, 2014 / magentadotbrands.com / No Comments

Good web design appeals by communicating visually in attractive and useful ways

As a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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Infographics: present information with speed & clarity

August 28, 2014 / magentadotbrands.com / No Comments

Illustration beats explanation

Illustration provides an overall impression of what an object is or does, how a process flows or functions, or to map or chart information with the aim of immediately engaging the viewer’s interest and understanding, and being memorable.

Information graphics or infographics are graphic visuals that represent data, information, processes, or knowledge and skills with the goal of making complex information clear and understood quickly.
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Building exterior design + signage

August 28, 2014 / magentadotbrands.com / No Comments

Projects featured in portfolio

Tru Line Civil signage system 2014
Pomeroys Pub exterior paint scheme, 2004.
Winniebagoes House (Old Winniebagoes, demolished 2011) feature signage and building directory, 2003.
Winniebagoes restaurant, street-side front window branding on window.
Wigram Airforce Tower exterior paint scheme, 2006.
Pomeroys Boutique Accommodation one-of-a-kind 3D sign, two-sided exterior street sign, 2009.
Pomeroys Boutique Accommodation multi-level cast bronze building plaque, 2009.

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New Brighton Pier, photo shot for WindsorUrban website redesign and rebrand project.

Business & product naming service

August 28, 2014 / magentadotbrands.com / No Comments

Naming Well—new product brand names and business naming service

MagentaDot Brands can help with strategic name development whether for small startups or multi-national corporations, we can develop a list of viable options from which you can choose a cool new company or product name. A new name is really only well named with full brand trademark and domain name audit and clearance. Email or call to initiate your name development project.

While many of these company and product names are my own work, certain name origination projects are best served by two thinkers’ thoughts, a collaboration between myself and MagentaDot’s copywriter and editor Chrissie Terpstra. Browse our product naming portfolio for a look at how our service has worked well for others.
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Decima brand + identity system

August 28, 2014 / magentadotbrands.com / No Comments

Decima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.
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