MagentaDot Brands’ logo makeover service can help with the makeover of old brands that are in need strengthening for website and high resolution printing use. This logo design makeover and the Atujara MCC logo makeover are new versions of fundamentally sound original concepts.
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This gallery of Phil Price Sculpture represents a selection of images form an 8 year ongoing collaboration between myself and Phil Price (Phil Price Sculpture and MagentaDot Brands). The collaboration is a work in progress that aims to progressively document both Phil’s completed kinetic works and selected work methodologies. This selection is of the best heroic photos of the wide range of Phil’s completed outdoor, wind-activated works, large, medium and small scale, from civic sculptures to private commissions in Australia and New Zealand.
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Wellington is located at the southern tip of New Zealand’s North Island and so it sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport at Evans Bay which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. My involvement with the Zephyrometer project began in 2002 when I was commissioned by Phil to illustrate a mock-up of the work and layout his successful submission to the Meridian competition.
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Wellington is located at the southern tip of Aotearoa / New Zealand’s North Island / Te Ika-a-Māui and sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. This gallery is a chronicle of the final day in the re-installation after routine maintenance and refurbishment of this marvellous work.
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As a designer every now & then you get involved with a project that takes on a life of its own. Velocette Racing New Zealand’s campaign to rebuild and race the Eldee Velocette at the Isle of Man Classic TT in August 2014 had its beginning in the 1950s. The story of the Eldee Velocette is part of both NZ and Australia’s classic motorcycle racing folklore.
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“Welcome aboard”—the accordion six page folder format makes for an interactive and entertaining super-stretch sales brochure that contributed to the launch of a new Christchurch brand entering an already well served Canterbury regional market. Scale and weight are used to their fullest advantage in this lively, inviting flier.
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To commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine rebuilt, equipped and race-ready in time for shipping to the Isle of Man Classic T.T., I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.
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As a designer every now & then you get involved with a project that takes on a life of its own. The story of the Eldee Velocette is part of both NZ and Australia’s classic motorcycle racing folklore. In Feb 2013 I joined a dedicated bunch of Velo enthusiasts, who had serious plans afoot; with improved materials and greater knowledge of methods and concepts, to design and build a ‘modern classic racer’ in New Zealand that raced at the Isle of Man Classic TT, August 2014.
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Have just completed the multi-disciplinary set of tasks necessary to prep and publish a new portfolio of the location photo shoot for Tru-Line Civil last month in Akaroa. This new work/photography portfolio item can now be viewed here on the MagentaDot site, and in the form of a new case study page I’ve loaded onto the Tru-Line Civil website. The set of prep tasks mentioned has included:
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As part of the ongoing project to visually record the client’s range of work methodologies I was contracted to document the span of a day on location in Akaroa.
The brief was to capture a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, specifically Horizontal Directional Drilling (HDD).
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