Pionair Unparalleled Journeys, affluent travel, inbound tourism booklet, brochure

Pionair: Oceania ‘Affluent Travel’ booklet

September 3, 2014 / / 3 Comments

Pionair_logo_radiused_256pxAttention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
Keep on reading!

Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban web project portfolio

September 1, 2014 / / No Comments

Windsor Urban symbol and type logo and trademarkI originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
Keep on reading!

Superior Hummer Limousines Homepage mockup.

Hummer Limos website & brand launch

September 1, 2014 / / No Comments

Superior Hummer Limousines letter replacement logo in two coloursStylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that in a sense it launched itself onto the Christchurch market. A strong first impression is good, but a new brand, corporate identity, printed brochure and complementary website forming a comprehensive launch campaign to solidly back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.
Keep on reading!

Auto Restorations’ web design showcase

Auto Restorations’ website redesign

September 1, 2014 / / No Comments

Auto Restorations’ new logoThis well executed redesign of Christchurch classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project. It was well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line. Read the project sketch for more detail on the scope of the project.
Keep on reading!

Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Web design portfolio

August 28, 2014 / / No Comments

Good web design appeals by communicating visually in attractive and useful ways

AbsoluteProof logoAs a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
Keep on reading!

Pionair aircraft with fluid livery designed and applied by myself, Shaun Waugh, in 2006.

Logo in the sky: Pionair

August 19, 2014 / / No Comments

Pionair logo Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
Keep on reading!

Eldee Velocette, front three-quarter, poster, A2, portrait, Craftsmanship, mock-up

Eldee-2 I.O.M. launch posters

August 8, 2014 / / No Comments

Velocette Racing New Zealand logoTo commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine rebuilt, equipped and race-ready in time for shipping to the Isle of Man Classic T.T., I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.
Keep on reading!

Horizontal Directional Drilling, Tru-Line Civil, Akaroa, documentary, photography, Akaroa Water Supply Stage 3, Reticulation Upgrade, Vermeer HDD,

HDD drilling method photoshoot Akaroa

July 25, 2014 / / No Comments

Tru-Line Civil logoHave just completed the multi-disciplinary set of tasks necessary to prep and publish a new portfolio of the location photo shoot for Tru-Line Civil last month in Akaroa. This new work/photography portfolio item can now be viewed here on the MagentaDot site, and in the form of a new case study page I’ve loaded onto the Tru-Line Civil website. The set of prep tasks mentioned has included:
Keep on reading!

TruLine Civil horizontal drilling rig, Akaroa

HDD photo shoot Akaroa

July 1, 2014 / / No Comments

Tru-Line Civil logoAs part of the ongoing project to visually record the client’s range of work methodologies I was contracted to document the span of a day on location in Akaroa.

The brief was to capture a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, specifically Horizontal Directional Drilling (HDD).
Keep on reading!