BabyBliss before & after
To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.
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Defining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.
The innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
MagentaDot Brands 