Once a mainstay of the graphic design business, nowadays print brochures are more the rarity but my fascination with ink on paper is perennial. I was inspired by the opportunity to create a small company launch and product catalogue brochure for MTC Equipment, that is short and to the point.
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The MTC Equipment’s rename and rebrand project included designing their new logo and identity system, the design and populating of their catalogue website , and creating a direct mail brand launch and product catalogue.
It was a great opportunity to work with an established family company, formerly Murray Tractor Company, to implement a rename, rebrand, and repositioning their new business as import agents of Chieftain Trailers of Ireland in the New Zealand, and Australasian regional markets.
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Design eye appeal is only one factor in the logo design equation. A useful logo for KittyCat Rehoming Wairarapa requires concept, great execution, and most of all, clear thinking.
Use a picture, especially of a cat, or use more pictures, say an icon that is immediately recognised as a home. People relate to pictures of familiar things like cats instantly.
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This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.
The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
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Simplify.
Distill the message to its essence. An image. A word. An idea.
It’s true for speaking, it’s true for writing and it’s true for graphic design.
Simplify.
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Waitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.
Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.
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Silver Cloud product launch even invitation.
A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.
The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
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Talk less.
Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignments and small business clients. This is the small things that need to be precise—the directional signs, capabilities brochures, websites, product packaging, corporate collateral, After almost 40 years of practice, I am still excited by that challenge and the possibilities each new project presents.
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In support of the Trenchless Technologies print documents and the Case Studies section of the TruLine Civil website I was also commissioned to shoot and edit a two minute video clip of the resources and methods used for Hydo-Excavation in Christchurch city when installing the ultra-fast fibre network to businesses downtown.
Shooting: MagentaDot Brands
Director / editor: Thomas Rands
©magentadot brands
The air is thick with ideas in the MagentaDot Brands studio, design is a classic discipline of endless potential and this brief from MTC Equipment was generously thrown wide open. The new livery design brief for the Volvo was given to me in a meeting concurrent with TruLine Civil’s in-house truck painter Andrew Gill, a true master of his trade. This kicked off a fruitful, illustrious collaboration with him and Darren Leeds of Leeding signs. It included the discussion of details like the quality of new alloy boilerplate and wheel arches, the exhaust stacks makeover, and the bold selection of the AA premium cherry red metallic lustre paint to boot! Metallic paint being an exceeding rare choice for long haul trucks to be finished in.
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Surface Active Wildlife art – making waves in a sea of sameness.
To make digital art of New Zealand’s Tuatara, that has the look and feel of a natural line drawing, the editing, fussing process can take hours and while it isn’t easy it is a great deal of fun. I take pleasure in design and I enjoy using the computer to draw with the stylus, inking over the scan just as easily as I would with traditional pen and ink. The production of design work is an incredible drill when you are doing your utmost to make it terrific. I do my utmost to make sure that every design project I work on is mega.
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The most successful business logos share valuable characteristics. Here are some of the most important.
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