Tru-Line Civil website

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Tru-Line Civil website

Tru-Line Civil website showcase.
Web showcase
Horizontal Directional Drilling, Tru-Line Civil, Akaroa, documentary, photography, Akaroa Water Supply Stage 3, Reticulation Upgrade, Vermeer HDD,
Documentary photography for website case studies
TruLine case study documents, A4, wire-o bound
The TruLine case study documents, have also been laid out and desktop published as A4 print documents, wire-o bound.
Horizontal Directional Drilling, Tru-Line Civil, Akaroa, documentary, photography, Akaroa Water Supply Stage 3, Reticulation Upgrade
HDD_Akaroa-0705_landsc
Cutting pavement asphalt
Splicing fibre-optic cable
Nelson_UFB_slide8
Matiri_Narrows-infographic_slide2a
Matiri_Narrows-slide2a
Matiri_Narrows-slide4a
Matiri_Narrows-slide8a
Barbadoes_St_slide1
Barbadoes_St_slide2
TruLine Parklands West Infrastructure Repair map and infographic of HDD activity fitting a 90° bend to sewage line in 4m deep sheet-pile entry pit on the corner of Rothesay Rd and Putake Dr, Parklands, Christchurch, New Zealand.
Illustrated custom maps for the case studies
Entering the 5m entry pit, Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD
The weight of two men on the entry drill rod helps the pilot bit achieve bite into the sandy ground. Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD
Pilot drillshot, the bit enters and passes through the 5m entry pit, Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD
Horizontal Directional Drill operator and dashboard. Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD.
Tru-Line Civil resurfacing the State Highway near Maruia Springs in the Lewis Pass
1646-Trans_Alpine-8480_3
1640-Culvert_site_pan-_2
1649-Exc_daylight-3938_3
1649-Exc_daylight-3963_2
1707-Excavation_oversight-4013_2
1714_Water_flow_in_foreg-8518_2
1731_Excav_oversight-3994_2
1733_Exc_long-medium_night-8538_2
2031_Culvert_6_Crane-8766_2
2018_Culvert_5_crane-8743_2
The continuous insertion of the 6 x 10.5m long high-tension steel rebars longitudinally into the culvert is a team effort.
The continuous insertion of the 6 x 10.5m long high-tension steel rebars longitudinally into the culvert is a team effort.

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.In 2011 Tru-Line Civil briefed me to head up their rename and rebrand project. The design and build of a responsive, content managed website was commissioned from Dynamic Multi-media. The core of the new brand and identity system is the new Tru-Line logo, an illustrated logo that sends a powerful message. The brand identity system is followed through on the website which is populated with MagentaDot Brands’ photos, and content that I’ve researched and written in a collaboration with TruLine’s Projects Manager.

I was responsible for populating the site for the launch and since then have been responsible for championing the project and maintaining the site and upgrading it in collaboration with DMM as required.

Creating compelling case studies covering TruLine’s strengths

In 2008 TruLine Projects Manager Geoff Powell commissioned me to team up with him in order to develop a professional journal of Case Studies, focussed on TruLine’s methodology. Initially, between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Moving forward from 2011 Geoff in his new role at TruLine selected case studies of Work In Progress projects for photography and video, that he deemed covered the different strengths of TruLine’s capabilities.

We agreed that these case studies are the very best way to add credibility and showcase the breadth of TruLine’s civil works authority, expertise and innovation. Done right, the case studies have been providing the deciding evidence that customers need to get them over the line to engage TruLine’s services.

Why are case studies so beneficial for civil engineering firms in particular, and how do we know we’re doing it right?

Case studies are of particularly importance in the competitive field of civil engineering as the success of TruLine’s projects is based around accurate analysis, problem solving from experience and innovating with creative solutions that save the client time, materials and money.

Civil engineering customers must be shown, not merely told about real-world examples of how TruLine has engineered solutions for people just like them. My professional photography, video and infographics of men and machines at work makes a real impression and along with shots of completed projects enables the different stories to be written in a way that allows sales leads to quickly understand how TruLine is able to deliver and exceed expectations on their project goals.

Case studies show, rather than tell, and leads want to see some objective, documentary evidence of TruLine’s cutting edge abilities. We have achieved this by using a variety of case studies that outline different skill sets, each of them I have researched and written in a variety of ways, from taking dictation from Geoff to interviewing men at work in the field. This adaptive approach has resulted in stories that allow TruLine’s leads to quickly understand just how they are able to be of use to them in achieving their own project goals

TAKE A LOOK.

TruLine’s case studies are content that confers considerable marketing advantage. The depth of experience gained by my habit of regularly documenting project case studies, putting the right words with pictures worth a thousand, hits the sweet spot. If you think rebranding might be a good strategy for your firm contact me here

MORE WEB DESIGN PROJECTS


Credits


Content management: MagentaDot Brands.
Web design, Web coding & CMS customisation: DMM [Dynamic Multipmedia] 

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