Tru-Line Civil website

: Web showcase

: Documentary photography for website case studies

: The TruLine case study documents, have also been laid out and desktop published as A4 print documents, wire-o bound.

: Illustrated custom maps for the case studies

: The continuous insertion of the 6 x 10.5m long high-tension steel rebars longitudinally into the culvert is a team effort.

In 2011 Tru-Line Civil briefed me to head up their rename and rebrand project. The design and build of a responsive, content managed website was commissioned from Dynamic Multi-media. The core of the new brand and identity system is the new Tru-Line logo, an illustrated logo that sends a powerful message. The brand identity system is followed through on the website which is populated with MagentaDot Brands’ photos, and content that I’ve researched and written in a collaboration with TruLine’s Projects Manager.

I was responsible for populating the site for the launch and since then have been responsible for championing the project and maintaining the site and upgrading it in collaboration with DMM as required.

Creating compelling case studies covering TruLine’s strengths

In 2008 TruLine Projects Manager Geoff Powell commissioned me to team up with him in order to develop a professional journal of Case Studies, focussed on TruLine’s methodology. Initially, between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Moving forward from 2011 Geoff in his new role at TruLine selected case studies of Work In Progress projects for photography and video, that he deemed covered the different strengths of TruLine’s capabilities.

We agreed that these case studies are the very best way to add credibility and showcase the breadth of TruLine’s civil works authority, expertise and innovation. Done right, the case studies have been providing the deciding evidence that customers need to get them over the line to engage TruLine’s services.

Why are case studies so beneficial for civil engineering firms in particular, and how do we know we’re doing it right?

Case studies are of particularly importance in the competitive field of civil engineering as the success of TruLine’s projects is based around accurate analysis, problem solving from experience and innovating with creative solutions that save the client time, materials and money.

Civil engineering customers must be shown, not merely told about real-world examples of how TruLine has engineered solutions for people just like them. My professional photography, video and infographics of men and machines at work makes a real impression and along with shots of completed projects enables the different stories to be written in a way that allows sales leads to quickly understand how TruLine is able to deliver and exceed expectations on their project goals.

Case studies show, rather than tell, and leads want to see some objective, documentary evidence of TruLine’s cutting edge abilities. We have achieved this by using a variety of case studies that outline different skill sets, each of them I have researched and written in a variety of ways, from taking dictation from Geoff to interviewing men at work in the field. This adaptive approach has resulted in stories that allow TruLine’s leads to quickly understand just how they are able to be of use to them in achieving their own project goals

TAKE A LOOK.

TruLine’s case studies are content that confers considerable marketing advantage. The depth of experience gained by my habit of regularly documenting project case studies, putting the right words with pictures worth a thousand, hits the sweet spot. If you think rebranding might be a good strategy for your firm contact me here

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Credits

Content management: MagentaDot Brands.
Web design, Web coding & CMS customisation: DMM [Dynamic Multipmedia]