The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
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The Southern DC3 brief was for a quality “retro” design to makeover AMY with the minimum of effort and cost while delivering the maximum power of visual communication to my client’s business.
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Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.
My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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I began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
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The website Case Studies are published from pdfs for inclusion in tender bid documents as required. The case studies are focussed on TruLine Civil’s methodologies as applied to specific contracts. Between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Since 2011 the project manager shifted up the priority going forward, shooting TruLine’s workplace methodologies in progress at selected works in progress. This open-ended project has progressively provided a high quality image library that covers the gamut of TruLine’s civil engineering strengths and capabilities.
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A set of key personnel and management team CV documents have been prepared for the purposes of adding to tender bid documents in the appendices. They may also be integrated into the bid document proper depending on the specifications set out in the client request for information. The key personnel custom Word document template allows for the individual CVs to be recombined and re-ordered by the client on an ad-hoc basis then published in-house to suit the specific requirements of each tender bid.
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To formulate impressive documentation for Tru-Line Civil within tight timeframes a collection of resource documents has been developed to compliment the Case Studies. They are created using a custom Word document template and included with TruLine’s tender bid documents as required, along with relevant case study documents and key personnel CVs.
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Aside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.
The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
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A tight budget means doing more with less so this dual purpose business card brochure needed to show a range of kinetic works. Thinking of my paper as a screen or a stage I laid out a montage onto eighteen small panels that unfold into an informative, a4 size flier.
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Defining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.
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Desktop publishing is a path of discovery. Why is making something look better worthy toil? There are benefits to clarity, ease of understanding for busy people justifies hours in production.
Pleasing design needs no apology, even in technical publications. Artistic expression can be placed on the same level as informational expressional.
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