Consumer products | MagentaDot Brands

Surface Active—New Zealand Nature T-shirt Company stores

November 16, 2021 / magentadotbrands.com / 2 Comments

November 2021
Dear Surface Dweller,

We’re excited to announce our two online retail stores, the Surface Active global store and the brand new New Zealand-based store! To celebrate this significant stage in the development of our clothing brand we are rewarding our customers with a discount offer.

🛍 NZ-based store
🛍 Global store: Use code: “PERFEC” for 5% off your purchase, storewide.

Links to goods featured in the ad image

Global store links: Adelie penguins, Jewelled gecko, and Kiwi iconic, light colour variant and the Treefern t-shirt, all-over printed.
NZ-based store links: Adelie penguins, Jewelled gecko, and Dolphins leaping, Kaikoura.

Actively yours,

Shaun Waugh (boss),

Chrissie Terpstra (bossier)

Surface Active: The New Zealand Nature T-shirt Company

September 28, 2021 / magentadotbrands.com / 9 Comments

Retrospective: The New Zealand Nature T-shirt Company—Surface Active, 1986–2021

South Brighton, Christchurch, September 2021

Pleased to announce Chrissie Terpstra and Shaun Waugh, the design pARTners behind Surface Active—The New Zealand Nature T-shirt Company—have opened their second, New Zealand based online store.

Global store: Use Code “PERFEC” for 5% off.
New Zealand store

Pride in Print gold 1995 – Special processes & embellishments

July 30, 2018 / magentadotbrands.com / No Comments

The set of brand new Craig Fletcher Art fully sculpturally embossed and match printed greeting cards were awarded the best of the best print special processes and embellishments in the 1995 New Zealand Pride In Print Awards.
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Waitui single malt: name, logo & packaging

July 8, 2018 / magentadotbrands.com / No Comments

Waitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.

Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.
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Silver Cloud 100% agave spirit launch event

July 7, 2018 / magentadotbrands.com / No Comments

Silver Cloud product launch even invitation.

A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.

The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
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Agrimm trichoprotection, Vinevax, Pruning wound dressing, self-adhesive label, foil pouch, vacuum pack

Vinevax packaging makeover

July 7, 2018 / magentadotbrands.com / No Comments

Design is about communication, the more compelling the design, the deeper the response

More compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting. Keep on reading!

‘Jewel Gecko - New Zealand’ eight colour T-shirt print on dark green fabric.

Jewelled Gecko: lifelike graphics make a vivid impression

July 6, 2018 / magentadotbrands.com / No Comments

Surface Active | Making waves in a sea of sameness.

Hyper-real graphics like the Jewel Gecko make a vivid impression. Why? Because people relate to them! Dramatic lifelike renderings of wildlife produce a prompt and typically positive response in a person’s mind. People relate to real things and enjoy them most. It is the route to why people relate to many of our eye-catching and impactful “SurfaceActive” wildlife-art-to-wear designs.

How did we do it? The technique of colour separating this design by hand involved breaking it down into eight separate designs, from which the screens are made. The separations are printed over each other, in layers to create the original hand screenprinted design. This crafty route is the only way to achieve the unparalleled vivid impression of the design.

It helps that beauty is permanent

Fashions come and go, then come around again, but the fundamentals stay. The inspiration for the designs came from getting to know superlative alpine/wildlife photographer Colin Monteith, and renowned wildlife photographer Rod Morris. We visited their image libraries to cherrypick the most beautiful jewels in their amazing archives that we could see had the potential to be developed into hand-separated wildlife art screen gems.
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BabyBliss nursery furniture collection A5, bifold landscape brochure

BabyBliss before & after

July 3, 2018 / magentadotbrands.com / No Comments

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To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.
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Waitui Individual Gift Carton showing the duplex concept of the design

Packaging design portfolio

July 3, 2018 / magentadotbrands.com / No Comments

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Arts Centre Market | Rebrand

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Branding & packaging for Atopis Therapeutics

August 3, 2016 / magentadotbrands.com / No Comments

Hand-held photorealistic mockup of front of Bionona business card, printed in 4 colours, litho offset.

The final Bionona logo creates a strong signature for the company. The logo design is an infographic symbol of a snip genetic code from a novel peptide developed in the lab.

When offered the chance to design branding and packaging for Bionona’s new Atopis™ Therapeutics patented daily skin care range initiative, I leapt at the chance for the reason that it was an opportunity to work directly with the scientist Iona Weir, who discovered and developed the novel compounds that are the active ingredient, and research scientists are pretty much heroes of mine. Atopis™ is a clinically proven, patented, therapeutic cream that has been specifically designed for the long-term safe management of skin conditions usually managed with steroidal creams, such as eczema, psoriasis and acne.
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Portrait of TeKiwi Silver Cloud with shot glasses lined up outside Nicola's Cantina.

Launching Silver Cloud 100% agave spirit

December 10, 2014 / magentadotbrands.com / No Comments

“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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Waitui product launch proposal

December 7, 2014 / magentadotbrands.com / No Comments

Introduction

The product launch of the MagentaDot Brands renamed, rebranded and repackaged “Waitui Single Malt 6 year aged” is a critical time in the early stage of introducing this New Zealand Manuka Honey Small Batch Whiskey to the domestic and international liquor markets. Kiwi Spirit distillery is a small company so to create a big launch takes careful planning and sufficient lead time to organize all the contributing components. This is a company with small budgets and limited resources so there is a need to get as much value out of the budget and resources as possible.
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