The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive, while the dynamic illustrated logo sends a powerful message.
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The website Case Studies are published from pdfs for inclusion in tender bid documents as required. The case studies are focussed on TruLine Civil’s methodologies as applied to specific contracts. Between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Since 2011 the project manager shifted up the priority going forward, shooting TruLine’s workplace methodologies in progress at selected works in progress. This open-ended project has progressively provided a high quality image library that covers the gamut of TruLine’s civil engineering strengths and capabilities.
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A set of key personnel and management team CV documents have been prepared for the purposes of adding to tender bid documents in the appendices. They may also be integrated into the bid document proper depending on the specifications set out in the client request for information. The key personnel custom Word document template allows for the individual CVs to be recombined and re-ordered by the client on an ad-hoc basis then published in-house to suit the specific requirements of each tender bid.
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To formulate impressive documentation for Tru-Line Civil within tight timeframes a collection of resource documents has been developed to compliment the Case Studies. They are created using a custom Word document template and included with TruLine’s tender bid documents as required, along with relevant case study documents and key personnel CVs.
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The chief benefit of the WindsorUrban rebrand is that the company’s vision and personality across traditional and interactive media now has the same voice. The new brand accurately reflects the company’s personality and supports the sales and marketing team. A well-written and perfectly formatted Microsoft Word quote document that’s high on readability and clearly laid out information makes the job of responding quickly to client requests, and of presenting a professional image, a lot easier for the sales staff.
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Aside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.
The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
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A tight budget means doing more with less so this dual purpose business card brochure needed to show a range of kinetic works. Thinking of my paper as a screen or a stage I laid out a montage onto eighteen small panels that unfold into an informative, a4 size flier.
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Defining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.
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Desktop publishing is a path of discovery. Why is making something look better worthy toil? There are benefits to clarity, ease of understanding for busy people justifies hours in production.
Pleasing design needs no apology, even in technical publications. Artistic expression can be placed on the same level as informational expressional.
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ContainerWaste is a very successful independently owned residential and commercial waste management company based in Amberley, North Canterbury. The firm is an expert in carting waste to landfills in a range of bins and containers that they deliver to clients’ sites. As part of the rebrand Identity Signs approached me to design a responsive website that communicated Container Waste’s all-in-one fast service with the least effort from the site user.
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Phil Price is a very successful New Zealand sculptor based in Melbourne and Christchurch who has achieved international renown for his mesmerising wind-activated kinetic works. A successful web design makeover outcome demanded a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages Phil’s audience.
For me, graphic design, at its best, tells a visual story with the same excitement, pacing and dynamics of a great movie, play, or musical composition, it evokes strong emotion.
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EMG Events Management Group was a Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre for the city council’s parks & recreation department, conferences, conventions and bespoke corporate events.
Senior leaders in the firm were particularly keen on ensuring the logo design and branding positioned them well in the corporate market.
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MagentaDot Brands 