Cashel Street, Pop-up Mall, night photography, post earthquake, illuminated at night by WindsorUrban luminaires and lighting poles. Photo shot for WindsorUrban website redesign and rebrand project.

Craft means you care and you know about what you are doing

With any visual communications project first and foremost it is essential to represent your identity or brand with professional imagery. MagentaDot Brands makes every effort to work with our clients so that the standard of their imagery and visual art design is to a high-quality professional standard. In addition to the photography services below;

  • Action photography
  • Architectural photography
  • Documentary photography
  • Event photography
  • Motorsport photography
  • Photojournalism
  • Portraits photography
  • Product photography
  • Scientific or specialty photography
  • Sports photography

MagentaDot offers shooting photos that are optimised for use online or in print. Our high-resolution DSLR camera equipment allows for images to be printed in formats as large as a billboard while retaining the sharp detail and image quality. When the requirements of a photography brief are outside the range of my capabilities or photography equipment I commission photography from preferred specialist providers.

Graphic design craft

Client design and branding projects often involve the typographic styling and layout of supplied text combined with imagery. This imagery is;

  • supplied by the client , or
  • stock imagery may be utilized,
  • custom photography is shot by MagentaDot graphic designer, or
  • a photographer is commissioned to shoot original works

Because I do all the production artwork for client projects, I ensure that before graphic elements such as photos are applied to any design project, quality visual arts design and graphic design principles are applied to all imagery.

Photography workflow

I am proficient in the industry standard Adobe Creative Suite software used for graphic design and desktop publishing. For photography I use a Lightroom and Photoshop workflow to develop and post-process all imagery to the highest graphical standards.

The visual arts design applied to a graphic design project will often entail some digital compositing, such as cutting product images away from their backgrounds or using the image editing tools in Photoshop to digitally assemble multiple images to make a final composite.

Photography portfolio pages

Eldee Velocette, front three-quarter, poster, A2, portrait, CraftsmanshipFully equipped and race-ready Eldee TT Velocette Classic racing motorcycle

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Advertising & publicity photos presented in a slideshow documenting the transformation from the 1950s Eldee-2 to 2014 Eldee-T.T. carbon fibre racing machine representing New Zealand at the Isle of Man Classic TT, 2014.

Horizontal Directional Drilling, Tru-Line Civil, Akaroa, documentary, photography, Akaroa Water Supply Stage 3, Reticulation Upgrade, Vermeer HDD,Horizontal directional drilling (HDD) Akaroa

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Documentary photography chronicling HDD installation method for new drinking , Tru-Line Civil. The slideshow documents the drilling of a pilot bore and the subsequent back reaming of a 120m long drinking water supply pipeline up to the summit of Coachmans Road, Akaroa

The 125mm pilot drill bit and HDD unit. Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD.HDD Parklands West

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Continuing the ongoing project to photograph TruLine Civil’s range of work methodologies and then follow through by writing them up as Case Studies on their website.

Gallery mock-up of shots from the Kinetics portfolio.Phil Price Sculpture photography gallery

This portfolio represents a selection of “personal best” images from an 8-year ongoing collaboration between myself and Phil Price (Phil Price Sculpture and MagentaDot Brands).

Planting_Tree_of_Life__Phil_Price_Kinetics-2682Phil Price Sculpture “Tree of Life” installation, Melbourne

The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork designed and made by Phil Price of Christchurch, New Zealand. This photojournalistic portfolio documents two days work in Karingal, Melbourne by Price, his highly skilled employees and sub-contractors installing this major work in Melbourne, Australia, December 2012.

Zephyrometer_Phil_Price_Kinetics-0897Phil Price Sculpture Zephyrometer gallery

Zephyromoeter is a civic sculpture made by Christchurch artist Phil Price and was installed in 2003. It is a wind-and-gravity-activated kinetic sculpture consisting of a 3250 kg ‘balanced’ lead counterweight housed in a durable composite shell fixed to a gimbal at the base of a 26m tall needle.

Zephyrometer_reinstall_Titan_crane-0411Phil Price Sculpture Zephyrometer re-installation

April 10–11, 2014—This photojournalistic gallery documents, after 11 years in action, the Zephyrometer being re-installed after having been removed from its site Evans Bay, Wellington, New Zealand, then fully refurbished.

©magentadot brands

2009–Present MagentaDot Brands, Action photography, Advertising or lifestyle photography, Classic motorcycle racing, Documentary photography, Event photography, Phil Price Sculpture photography, Photography, Photojournalism, Urban Lighting manufacturing

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