Between 1998–99 I originated the product name and positioning statement, designed the brand and identity system, the software user interface and the first generation of the AbsoluteProof website, developed in collaboration with a firm in Reykjavik, Iceland.
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The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link* and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia. The Cranbourne Road site on the Langwarrin exit ramp is one of the exit points for access to the McClelland Gallery + Sculpture Park**.
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As a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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MagentaDot Brands’ logo makeover service can help with the makeover of old brands that are in need strengthening for website and high resolution printing use. This logo design makeover and the Atujara MCC logo makeover are new versions of fundamentally sound original concepts.
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Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
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To commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine rebuilt, equipped and race-ready in time for shipping to the Isle of Man Classic T.T., I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.
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As part of the ongoing project to visually record the client’s range of work methodologies I was contracted to document the span of a day on location in Akaroa.
The brief was to capture a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, specifically Horizontal Directional Drilling (HDD).
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