WindsorUrban website makeover
When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Established in 2003, Beautiful Brides of Hope, was a start-up bespoke bridal couture boutique operating from premises in rural Hope, Nelson, New Zealand. They stocked gowns by top New Zealand bridal couture designers, both ready-to-wear and made to order, as well as a range of imported gowns and “romantic accessories”.
Between 1998–99 I originated the product name and positioning statement, designed the brand and identity system, the software user interface and the first generation of the AbsoluteProof website, developed in collaboration with a firm in Reykjavik, Iceland.
As a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
MagentaDot Brands 