Infographics: present information with speed & clarity
Illustration beats explanation
Illustration provides an overall impression of what an object is or does, how a process flows or functions, or to map or chart information with the aim of immediately engaging the viewer’s interest and understanding, and being memorable.
Information graphics or infographics are graphic visuals that represent data, information, processes, or knowledge and skills with the goal of making complex information clear and understood quickly.
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Decima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.
MagentaDot Brands’ logo makeover service can help with the makeover of old brands that are in need strengthening for website and high resolution printing use. This logo design makeover and the 
Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
“Welcome aboard”—the accordion six page folder format makes for an interactive and entertaining super-stretch sales brochure that contributed to the launch of a new Christchurch brand entering an already well served Canterbury regional market. Scale and weight are used to their fullest advantage in this lively, inviting flier.
As part of the ongoing project to visually record the client’s range of work methodologies I was contracted to document the span of a day on location in Akaroa.
MagentaDot Brands 