Windsor Urban brand use document cover

Brand use guide: WindsorUrban

June 20, 2017 / / No Comments

Setting brand standards that people will follow

WindsorUrban symbol and type logo greyscale iconThe brand use manual or corporate identity guide ensures the new WindsorUrban logo is applied correctly in every application where WindsorUrban is identified. The purpose of the brand manual is to enable and regulate a uniformity in the firm’s visual image. WindsorUrban aims to design and manufacture the “go to” product and service offering within their market niche, the brand that their customers think of first when they want urban furniture and street lighting. The guide’s basic job is to teach everyone who uses it, what the brand is and how to effectively implement it.
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WindsorUrban custom Microsoft Word quote template document.

Word template for WindsorUrban

May 18, 2017 / / No Comments

A user-friendly and attractive quotation template

Windsor UrbanThe chief benefit of the WindsorUrban rebrand is that the company’s vision and personality across traditional and interactive media now has the same voice. The new brand accurately reflects the company’s personality and supports the sales and marketing team. A well-written and perfectly formatted Microsoft Word quote document that’s high on readability and clearly laid out information makes the job of responding quickly to client requests, and of presenting a professional image, a lot easier for the sales staff.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban website makeover

October 29, 2014 / / No Comments

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban web project portfolio

September 1, 2014 / / No Comments

Windsor Urban symbol and type logo and trademarkI originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
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New Brighton Pier, photo shot for WindsorUrban website redesign and rebrand project.

Business & product naming service

August 28, 2014 / / No Comments

Naming Well—new product brand names and business naming service

Three thinkers’ thought graphic. Scientist wearing headphones sits with 2 mannequin heads atop his, also wearing headphones.MagentaDot Brands can help with strategic name development whether for small startups or multi-national corporations, we can develop a list of viable options from which you can choose a cool new company or product name. A new name is really only well named with full brand trademark and domain name audit and clearance. Email or call to initiate your name development project.

While many of these company and product names are my own work, certain name origination projects are best served by two thinkers’ thoughts, a collaboration between myself and MagentaDot’s copywriter and editor Chrissie Terpstra. Browse our product naming portfolio for a look at how our service has worked well for others.
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