Orana Park Chapman’s Zebra screen prints on front and back of a navy T-shirt

Wildlife Park T-shirts for Africa

September 28, 2018 / / No Comments

Our 1992 competition winners, a range of wildlife art t-shirts that celebrate an international wildlife conservation success story: Orana’s African savannah top five

ORANA WILDLIFE PARK, MCLEANS ISLAND, CHRISTCHURCH

The retail market of the garment trade is tough, for an open range zoo like Orana Park, with one foot in the quality recreational experience sector and the other in the tourism sector, trading is highly seasonal. The competition for the customer’s discretionary spending dollar and the fact the park is a charitable trust that generates 95% of its income from gate takings and their ‘Trading Post’, demanded that the very best way of developing the Park’s new T-shirt range be used for this custom T-shirt design and print project.
Keep on reading!

‘Jewel Gecko - New Zealand’ eight colour T-shirt print on dark green fabric.

Jewelled Gecko: lifelike graphics make a vivid impression

July 6, 2018 / / No Comments

Surface Active | Making waves in a sea of sameness.

Hyper-real graphics like the Jewel Gecko make a vivid impression. Why? Because people relate to them! Dramatic lifelike renderings of wildlife produce a prompt and typically positive response in a person’s mind. People relate to real things and enjoy them most. It is the route to why people relate to many of our eye-catching and impactful “SurfaceActive” wildlife-art-to-wear designs.

How did we do it? The technique of colour separating this design by hand involved breaking it down into eight separate designs, from which the screens are made. The separations are printed over each other, in layers to create the original hand screenprinted design. This crafty route is the only way to achieve the unparalleled vivid impression of the design.

It helps that beauty is permanent

Fashions come and go, then come around again, but the fundamentals stay. The inspiration for the designs came from getting to know superlative alpine/wildlife photographer Colin Monteith, and renowned wildlife photographer Rod Morris. We visited their image libraries to cherrypick the most beautiful jewels in their amazing archives that we could see had the potential to be developed into hand-separated wildlife art screen gems.
Keep on reading!

8 business and non-profit websites

September 27, 2017 / / No Comments

Eurospace containers

Eurospace import an IKEA-like flat-packed, completely knocked down, galvanised steel containers. These kitset structures are of the sort that are suitable for storage, transport and for use as certain specialist types of buildings. The containers are delivered knocked down flat or so the customer assembles them on site. They have multiple uses such as transportable buildings, office space, storage containers, dangerous goods storage.
Keep on reading!

portrait with the fetching Stronger Chrischurch ballerina backdrop in Armagh Street, May 2015.

The rise & rise of Christchurch street art

August 17, 2017 / / No Comments

Watch This Space logo design contest entry

Popular Urban Art or vandalism of private property? That thorny contention was settled unequivocally in post-quake Christchurch 2011. What now is considered pro-social and broadly popular urban art has morphed out of counter culture to become one of the totems of the fine art world. The gallery showcases my comp entry and a selection from my Stronger Christchurch, and Rise street art photo libraries.

Front cover Watch This Space logo presentation document

The front cover of my Watch This Space logo presentation document depicts the logo visualised screenprinted onto the back of a woman’s red hoodie garment.

Since the 2011 earthquakes Street Art is emerging all over the central city of Christchurch, like life it finds a way to vitalize empty sections and animate the bare walls that dominate the landscape with vibrant colour and youthful design.
Keep on reading!

Ker & Downey Classic New Zealand Journeys

July 16, 2017 / / No Comments

Ker & Downey, Classic New Zealand Journeys brochure

U.S. affluent travel specialists Ker & Downey position themselves as experts in experiential luxury travel, their travel advisors have been hand-crafting journeys for over fifty years but as of 2004 had not added itineraries in Australasia to their set of journeys due to a lack of infrastructure in the region.
Keep on reading!

Pionair Unparalleled Journey’s “Affluent Travel” Agency toolkit. Ringbinder of agent information.

Pionair: Oceania “Affluent Travel” kit

May 17, 2017 / / No Comments

Unparalleled Journey’s “Affluent Travel” toolkit… the essentials.

Pionair logo, rebrandAside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.

The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
Keep on reading!

Hidden Gems set of 3 escorted tour direct mail brochures, 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world, this set of brochures comprises; Hidden Gems of New Zealand, Secrets of Southern Australia and Spirit of Papua New Guinea

Pionair: “Hidden Gems” direct mail campaign

April 12, 2017 / / No Comments

Pionair logo, rebrandDefining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.
Keep on reading!

Pionair Unparalleled Journeys, affluent travel, inbound tourism booklet, brochure

Pionair: Oceania ‘Affluent Travel’ booklet

September 3, 2014 / / 3 Comments

Pionair_logo_radiused_256pxAttention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
Keep on reading!

Pionair aircraft with fluid livery designed and applied by myself, Shaun Waugh, in 2006.

Logo in the sky: Pionair

August 19, 2014 / / No Comments

Pionair logo Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
Keep on reading!