Craft means you care and you know about what you are doing
With any visual communications project first and foremost it is essential to represent your identity or brand with professional imagery. MagentaDot Brands makes every effort to work with our clients so that the standard of their imagery and visual art design is to a high-quality professional standard. In addition to the photography services below;
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Continuing the ongoing project to photograph the client, TruLine Civil’s range of work methodologies and then follow through by writing them up as Case Studies on their website. I was contracted to document the span of a day on location in Akaroa. The brief is to record a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, in this case specifically Horizontal Directional Drilling (HDD). This fast and highly accurate “Horizontal Infrastructure” laying technique is achieved by way of a synchronised deployment of highly skilled and experienced operators, high tech machinery and tight coordination between the project team members. From skilled labourers and drivers up the chain to the site engineer—close communication is maintained between the project team members via modern telecommunications.
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While graphic design and pre-press have been digital since the turn of the century, the physics and chemistry of ink on paper for offset printing remains constant, completely unaffected by the shift to digital design. One of my favourite Graphic Art Production books, Production for Graphic Designers (5th Edition) has a very useful entry on what you need to know in order to achieve high quality printing on uncoated stock. I reproduce it here because without this pre-press knowledge producing high-quality jobs successfully on uncoated stock, including colour advertising on newsprint can easily result in bad surprises for all stakeholders in a print job. As the originator of the work it is my responsibility professionally to speak with the printer about who needs to apply the colour profile your print job for the specific press and paper combination it will be running on, and at what stage in production the profiles are to be applied. This succinct reference is an excerpt from my favourite production reference book by Alan Pipes.
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Attention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
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Scupture short film: Opto | Phil Price. The kinetic sculpture “Opto” is by sculptor Phil Price of Christchurch, New Zealand. Commissioned by the Moreton Bay Regional Council and installed in 2011 at Redcliffe, QLD, Australia.
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The innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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I originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
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Stylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that in a sense it launched itself onto the Christchurch market. A strong first impression is good, but a new brand, corporate identity, printed brochure and complementary website forming a comprehensive launch campaign to solidly back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.
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This well executed redesign of Christchurch Classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project that has been very well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line.
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This well executed redesign of Christchurch classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project. It was well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line. Read the project sketch for more detail on the scope of the project.
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Between 1998–99 I originated the product name and positioning statement, designed the brand and identity system, the software user interface and the first generation of the AbsoluteProof website, developed in collaboration with a firm in Reykjavik, Iceland.
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The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link* and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia. The Cranbourne Road site on the Langwarrin exit ramp is one of the exit points for access to the McClelland Gallery + Sculpture Park**.
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MagentaDot Brands 