Absolute-Proof website 1998 launch design

Absolute-Proof digital proofing launch website 1998

July 7, 2018 / / No Comments

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch

AbsoluteProof_logo_radiused_256px

Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.
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AbsoluteProof website, Markets page header detail.

Technical writing: Digital Proofing

June 29, 2017 / / No Comments

Technical writing: Digital Proofing for print, packaging & graphic arts

AbsoluteProof logo black and white iconI began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
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Writing & Research: Technical

June 27, 2017 / / No Comments

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
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Auto Restorations A5 brochure front cover

Auto Restorations capabilities brochure

January 26, 2017 / / No Comments

Auto Restorations logo. Brands for New Zealand companies, Christchurch, New Zealand.Auto Restorations has a story to tell. This capabilities and profile brochure was designed with people in mind who will have heard about Auto Restorations by other means, such as work of mouth, the core of the brochure design, as with the website redesign is for people to see the sort of things that Auto Restorations do, the sort of company that they are. The idea is to give them the impression that Auto Restorations are people worth their while to deal with. So the main purpose, as with the website is to; showcase their work, give an impression of what the company is like, give the impression they are reliable and work to the highest achievable international standards.
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Case studies for Civil Engineering firms. Why are they so beneficial?

January 20, 2017 / / No Comments

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Two of my legacy clients merged to form TruLine Civil in 2011, I branded the merged civil engineering firm and developed a market positioning strategy in collaboration with the projects manager. To set TruLine apart from the crowd and influence the way their target audience perceives them we chose to emphasise the distinguishing feature of the firm, their methodology for completing civil works. Civil works methodology is a suitcase term, which when unpacked is the TruLine system of methods, this goes to depth and breadth of staff education, their training and hands-on experience, problem-solving skills, use of good judgement, creative thinking, and the ace up their sleeve, the firm’s exemplary level of employee retention. By creating their first website around that core of Civil Engineering case studies, including documentary photography, the meaning behind the brand’s mission “Excellence in Infrastucture” is shown to be backed-up by a reputation and ranking in the industry that is earned.

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Mingha Bluff culvert install 5

July 20, 2016 / / No Comments

<< Gallery 3 | << Gallery 4 |

9:00–10:43 pm, completion of culvert installation

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Immediately after the final upstream section of culvert was placed at 9:10 pm, the 6 x high-tension steel threaded rebars were completely pushed through the 10.5m culvert. The multi-thread 80 ton post-tensioning of the culvert was executed using a Hydraulic Steel Rebar Tensioner. The task of tensioning the first tierod got underway just before 9:30 pm.
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Mingha Bluff culvert install 4

July 19, 2016 / / No Comments

<< Gallery 3 | Gallery 5 >>

Installing the precast box culvert

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.The 1.5m box culvert sections were crane lifted in and laid on the compacted granular backfill to the precise, g.p.s. specified line and laser-proven grade and depth. The bedding design for the box culvert was designed by the Opus Engineer who is knowledgeable about the Arthur’s Pass ground conditions which thereby ensured a successful installation.
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Mingha Bluff culvert install 3

July 18, 2016 / / No Comments

| << Install Gallery 2  | Gallery 4 >> |

Excavation and preparation of the box culvert bedding foundation

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.The successful installation of precast box culverts begins with special site preparation for the foundation, typically referred to as bedding, on which the culvert will rest. TruLine Civil is an experienced Box Culvert installation contractor who understands the importance of bedding the culvert structure properly. The excavation cut was down to 4.8m below the rails.
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Mingha Bluff culvert install 2

July 18, 2016 / / No Comments

| << Install Gallery 1 | Gallery 3 >> |

Precast reinforced concrete box culverts

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Precast concrete box culverts are steel reinforced. There are several accepted ways to install the reinforcement and the overburden appropriately sizes the amount of steel reinforcement needed.

This box culvert has specific loads associated with this site and conditions of use in a high rainfall alpine area on the River Bealey riverbed beneath the Tranzalpine railway. These conditions include burial depth, rail traffic, waterway loading, and impact loadings. The reinforcement in these box culverts is significant and that same reinforcing along with quality concrete and installation by TruLine Civil ensures at least a 100 year life cycle of service for this valuable component of infrastructure.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban website makeover

October 29, 2014 / / No Comments

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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