Pilot drillshot, the bit enters and passes through the 5m entry pit, Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD

HDD case study shoot: Parklands

Continuing the ongoing project to photograph the client, TruLine Civil’s range of work methodologies and then follow through by writing them up as Case Studies on their website. I was contracted to document the span of a day on location in Akaroa. The brief is to record a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, in this case specifically Horizontal Directional Drilling (HDD). This fast and highly accurate “Horizontal Infrastructure” laying technique is achieved by way of a synchronised deployment of highly skilled and experienced operators, high tech machinery and tight coordination between the project team members. From skilled labourers and drivers up the chain to the site engineer—close communication is maintained between the project team members via modern telecommunications.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban web project portfolio

Windsor Urban symbol and type logo and trademarkI originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Web design portfolio

Good web design appeals by communicating visually in attractive and useful ways

AbsoluteProof logoAs a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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Convair CV580 Cabin Safety Instructions Card, front cover, hand-held

Convair CV580 safety on board card

Pionair logoPionair in both New Zealand and Australia was simultaneously an airline that specialised in private air charter and air cargo and a ‘best in class’ tour operator. At the start of 2007 Pionair owned 4 passenger Convair CV580 aircraft and two dedicated air cargo Convair. One passenger Convair operated in New Zealand out of Christchurch Harewood (operations having moved from Wigram in 2006) the other three, and the freighters operated in Australia from Sydney Bankstown airport and several others along the eastern seaboard, from Tasmania to Queensland.
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Horizontal Directional Drilling, Tru-Line Civil, Akaroa, documentary, photography, Akaroa Water Supply Stage 3, Reticulation Upgrade, Vermeer HDD,

HDD drilling method photoshoot Akaroa

Tru-Line Civil logoHave just completed the multi-disciplinary set of tasks necessary to prep and publish a new portfolio of the location photo shoot for Tru-Line Civil last month in Akaroa. This new work/photography portfolio item can now be viewed here on the MagentaDot site, and in the form of a new case study page I’ve loaded onto the Tru-Line Civil website. The set of prep tasks mentioned has included:
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