POMEROY’S OLD BREWERY INN, CHRISTCHURCH, NEW ZEALAND
THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well-edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.
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CAMP LEAKEY, TANJUNG PUTING NATIONAL PARK, BORNEO
ORANGUTAN ARE AN ALMOST exclusively arboreal species, so the glimpse we got of this teenage male named Mario, early in the morning from our riverboat before leaving the National Park, dipping in the river and posing like Tarzan on the ground just a few metres away, this was an extraordinary treat.
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ORANA WILDLIFE PARK, MCLEANS ISLAND, CHRISTCHURCH
WILDLIFE PHOTOGRAPHY IS THE GENRE of photography concerned with the documenting of wildlife in their natural habitat, Orana Wildlife Park in Christchurch, is New Zealand’s only open range zoo. Visiting Orana Park therefore offers a unique opportunity for the self-assignment of exercising your photography skills because in the wild animals are difficult to approach, predicting their actions is hit and miss, whereas the animals at Orana Park are not perturbed when viewed from quite close up and because there are mostly no bars or cages capturing great images of them in interesting situations just takes a little patience to be in the right place at the right time.
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The MTC Equipment’s rename and rebrand project included designing their new logo and identity system, the design and populating of their catalogue website , and creating a direct mail brand launch and product catalogue.
It was a great opportunity to work with an established family company, formerly Murray Tractor Company, to implement a rename, rebrand, and repositioning their new business as import agents of Chieftain Trailers of Ireland in the New Zealand, and Australasian regional markets.
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Silver Cloud product launch even invitation.
A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.
The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
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To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.
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Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.
Arts Centre Market | Rebrand
Avoid the use of poor images for your promotions. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the performance of your images. Being concerned with maximising image quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.
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Working with the brief given and the legacy photo archive, I have developed a set of draft ideas for a new logo suitable for branding Convergence’s new dance studio and their first website. This portfolio showcases the proposed logo presentation document and visuals of brand equities.
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Popular Urban Art or vandalism of private property? That thorny contention was settled unequivocally in post-quake Christchurch 2011. What now is considered pro-social and broadly popular urban art has morphed out of counter culture to become one of the totems of the fine art world. The gallery showcases my comp entry and a selection from my Stronger Christchurch, and Rise street art photo libraries.
The front cover of my Watch This Space logo presentation document depicts the logo visualised screenprinted onto the back of a woman’s red hoodie garment.
Since the 2011 earthquakes Street Art is emerging all over the central city of Christchurch, like life it finds a way to vitalize empty sections and animate the bare walls that dominate the landscape with vibrant colour and youthful design.
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This beaut MyoPace packaging design uses simple, clear visual language as well as text as the approach to expressing the core messages and to simultaneously capture and hold the consumer’s attention.
As a manufacturer it is your job to package your product well, advertise it to your audience nationally and internationally, take orders, ship your product, collect revenue, handle accounting and so on.
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The MyoPace EMG product capabilities brochure presents the utility of a high tech piece of medical equipment beautifully and inexpensively. The brief was for a product brochure makeover. A plain sheet of paper is transformed into an engaging, easy-to-read A5 three-panel brochure with full bleed printing and two rollover folds.
By combining well thought out and carefully art directed studio photography, a large format pastel illustration and clear typography the new brochure tells a user-friendly story in words and pictures.
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MagentaDot Brands 