The Spirit of Papua New Guinea escorted tour launch brochure. One of three “Hidden Gems” brochures forming a 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world. Spirit of PNG was one of three tour packages promoted in this 2009 Pionair Group Travel / Escorted Tours direct mail campaign.
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“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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Back in the 90s, when desktop computers, interactive media, the web and email first came into people’s homes, businesses and into daily use, the surge in popularity and the accessibility of the information superhighway lead some to predict the end of print communication. Brochures, books and magazines would be superseded because all the content that people wanted or needed was just a point-and-click away. However if you have a look around today predictions of the demise of print were hasty and premature. It has panned-out to be a similar situation to the predictions of the end of cinema when home video first entered the market in the late 70s.
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When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Established in 2003, Beautiful Brides of Hope, was a start-up bespoke bridal couture boutique operating from premises in rural Hope, Nelson, New Zealand. They stocked gowns by top New Zealand bridal couture designers, both ready-to-wear and made to order, as well as a range of imported gowns and “romantic accessories”.
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To illustrate the logo for weekend The Arts Centre Market, the local artisan craft market located in the “Market Square” of the Christchurch Arts Centre, I used a custom pencil to draw inside and outside of selections to create the hard-edged graduated tones of a Charcoal pencil illustration style.
Whether it is part of a graphic design project for a client in Christchurch New Zealand with a local market—or with customers in Australia, the USA, Europe and Asia. Good illustrative design and infographics will always communicate clearly across language and cultural barriers.
The purpose of illustration is to make clear or to decorate an advertisement, brochure, logo, website or other textual story. Illustration continues to very often be the best way of providing visual communication or representation of something concrete described in the text or an abstract idea, function or process. Furthermore illustration will always guarantee that the client’s visual communication—whether logo, brochure, teeshirt trademark or website—is a unique brand expression.
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Attention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
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This well executed redesign of Christchurch Classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project that has been very well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line.
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This well executed redesign of Christchurch classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project. It was well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line. Read the project sketch for more detail on the scope of the project.
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Between 1998–99 I originated the product name and positioning statement, designed the brand and identity system, the software user interface and the first generation of the AbsoluteProof website, developed in collaboration with a firm in Reykjavik, Iceland.
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The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.
When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements.
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First a 2010 advertising campaign of half page colour ads for Auto Restorations’ services in a glossy Trans-Tasman Classic Car magazine. The theme is to dedicate a series of ads to celebrate their 16 international award winning restorations, a little known fact and a newsworthy story with which to get the attention of their audience.
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MagentaDot Brands 