The A5 bifold brochures and Escape from the Straitjacket of the Mind promotional poster were produced to launch John Davey’s refreshing & inspirational new approach to delivering a corporate message at conferences or training seminars—“Lip Service”.
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Silver Cloud product launch even invitation.
A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.
The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
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“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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The product launch of the MagentaDot Brands renamed, rebranded and repackaged “Waitui Single Malt 6 year aged” is a critical time in the early stage of introducing this New Zealand Manuka Honey Small Batch Whiskey to the domestic and international liquor markets. Kiwi Spirit distillery is a small company so to create a big launch takes careful planning and sufficient lead time to organize all the contributing components. This is a company with small budgets and limited resources so there is a need to get as much value out of the budget and resources as possible.
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Established in 2003, Beautiful Brides of Hope, was a start-up bespoke bridal couture boutique operating from premises in rural Hope, Nelson, New Zealand. They stocked gowns by top New Zealand bridal couture designers, both ready-to-wear and made to order, as well as a range of imported gowns and “romantic accessories”.
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MagentaDot Brands 