Tree of Life short film title frame

Tree of Life | Kinetic sculpture short film

Scupture short film: Tree of Life | Phil Price

The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link* and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia. The Cranbourne Road site on the Langwarrin exit ramp is one of the exit points for access to the McClelland Gallery + Sculpture Park**.
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Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography

Hummer Limos poster: arrive in style

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements.
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Auto Restorations Siata Balbo, First in Class Classic car magazine advertisement hand held

Classic car restoration advertising

First in Class: Auto Restorations’ proud history of internationally recognised accomplishment in Concours D‘Elegance gold awards

Auto Restorations logoFirst a 2010 advertising campaign of half page colour ads for Auto Restorations’ services in a glossy Trans-Tasman Classic Car magazine. The theme is to dedicate a series of ads to celebrate their 16 international award winning restorations, a little known fact and a newsworthy story with which to get the attention of their audience.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Web design portfolio

Good web design appeals by communicating visually in attractive and useful ways

AbsoluteProof logoAs a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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Building exterior design + signage

Projects featured in portfolio

  • Tru Line Civil signage system 2014
  • Pomeroys Pub exterior paint scheme, 2004.
  • Winniebagoes House (Old Winniebagoes, demolished 2011) feature signage and building directory, 2003.
  • Winniebagoes restaurant, street-side front window branding on window.
  • Wigram Airforce Tower exterior paint scheme, 2006.
  • Pomeroys Boutique Accommodation one-of-a-kind 3D sign, two-sided exterior street sign, 2009.
  • Pomeroys Boutique Accommodation multi-level cast bronze building plaque, 2009.

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Phil Price installing the Tree of Life, Karingal, Melbourne, Australia.

Tree of Life kinetic sculpture installation

Tree of Life documentary photography (December 10–11, 2012. Cranbourne Road exit, Peninsula Link, Melbourne, Victoria, Australia)

The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork designed and made by Phil Price of Christchurch, New Zealand. The work was commissioned by Peninsula Link[1] and installed in December 2012 at the Cranbourne Road exit site, on the Langwarrin exit ramp. This is one of the exit points for access to the McClelland Gallery + Sculpture Park[2].
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Tuwing. Kinetic sculpture by Phil Price.

Phil Price Sculpture portfolio

This gallery of Phil Price Sculpture represents a selection of images form an 8 year ongoing collaboration between myself and Phil Price (Phil Price Sculpture and MagentaDot Brands). The collaboration is a work in progress that aims to progressively document both Phil’s completed kinetic works and selected work methodologies. This selection is of the best heroic photos of the wide range of Phil’s completed outdoor, wind-activated works, large, medium and small scale, from civic sculptures to private commissions in Australia and New Zealand.
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Zephyrometer wind-activated kinetic sculpture gallery

Wellington is located at the southern tip of New Zealand’s North Island and so it sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport at Evans Bay which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. My involvement with the Zephyrometer project began in 2002 when I was commissioned by Phil to illustrate a mock-up of the work and layout his successful submission to the Meridian competition.
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Zephyrometer wind sculpture reinstallation

Zephyrometer kinetic sculpture reinstated 2014

After 11 years in action the completely refurbished Zephyrometer is re-installed (April 10–11, 2014, Evans Bay, Wellington, New Zealand)

Wellington is located at the southern tip of Aotearoa / New Zealand’s North Island / Te Ika-a-Māui and sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. This gallery is a chronicle of the final day in the re-installation after routine maintenance and refurbishment of this marvellous work.
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Pionair aircraft with fluid livery designed and applied by myself, Shaun Waugh, in 2006.

Logo in the sky: Pionair

Pionair logo Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
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