Novel pop-up Hapuku Cafe and Lodge logo business card, a business card and a calling card rolled into one. Digital illustration, logo design and graphic design, Christchurch, New Zealand.

Print is going strong

October 30, 2014 / / 2 Comments

Back in the 90s, when desktop computers, interactive media, the web and email first came into people’s homes, businesses and into daily use, the surge in popularity and the accessibility of the information superhighway lead some to predict the end of print communication. Brochures, books and magazines would be superseded because all the content that people wanted or needed was just a point-and-click away. However if you have a look around today predictions of the demise of print were hasty and premature. It has panned-out to be a similar situation to the predictions of the end of cinema when home video first entered the market in the late 70s.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban website makeover

October 29, 2014 / / No Comments

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Title, Opto short film.

Video is kinetic graphics

October 20, 2014 / / No Comments

Title, Opto short film.Tree of Life short film title frameVideo is kinetic graphic design, and the field of video production is a subset of the visual communication and graphic design services MagentaDot Brands offers.

Tree_of_Life_alive__Phil_Price_Kinetics-8072Both in its long history and in the explosion of visual communication in the modern era there is at times a blurred distinction/fuzzy boundary between, and overlapping of, advertising art, graphic design and fine art. This is exemplified by the “Superstars” of 60s Pop Art such as Warhol and Lichtenstein—who made stylistically refined “high-brow” fine art works derived from banal and ubiquitous consumer goods and the media/tabloid starmaker machinery of celebrity culture i.e; Campbell’s Soup, Marilyn Munroe and low-brow Comic Book Art.
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Pilot drillshot, the bit enters and passes through the 5m entry pit, Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD

HDD case study shoot: Parklands

October 17, 2014 / / No Comments

Continuing the ongoing project to photograph the client, TruLine Civil’s range of work methodologies and then follow through by writing them up as Case Studies on their website. I was contracted to document the span of a day on location in Akaroa. The brief is to record a fine-grained record of TLC’s capability in the relatively new Civil Engineering field of “Trenchless Technology”, in this case specifically Horizontal Directional Drilling (HDD). This fast and highly accurate “Horizontal Infrastructure” laying technique is achieved by way of a synchronised deployment of highly skilled and experienced operators, high tech machinery and tight coordination between the project team members. From skilled labourers and drivers up the chain to the site engineer—close communication is maintained between the project team members via modern telecommunications.
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Pionair Unparalleled Journeys, affluent travel, inbound tourism booklet, brochure

Pionair: Oceania ‘Affluent Travel’ booklet

September 3, 2014 / / 3 Comments

Pionair_logo_radiused_256pxAttention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
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Vinevax, pruning wound dressing foil pouch packaging

Vinevax rebrand project portfolio

September 1, 2014 / / No Comments

Vinevax_logo_radiused_256pxThe innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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Superior Hummer Limousines Homepage mockup.

Hummer Limos website & brand launch

September 1, 2014 / / No Comments

Superior Hummer Limousines letter replacement logo in two coloursStylish, smooth, glamorous and fun! Superior Hummer Limos was an unforgettable start-up business client entering an already well served market in Christchurch. SHL’s black super-stretch Hummer limousine, the largest of its type in Christchurch, is a real head-turner. The ‘wow!’ factor of the vehicle means that in a sense it launched itself onto the Christchurch market. A strong first impression is good, but a new brand, corporate identity, printed brochure and complementary website forming a comprehensive launch campaign to solidly back up the impressive vehicle is best. The website showcases SHL’s Hummer and their service offerings in attractive and useful ways that have real, long-lasting marketing communications stamina.
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Auto Restorations’ web design showcase

Auto Restorations’ website redesign

September 1, 2014 / / No Comments

Auto Restorations’ new logoThis well executed redesign of Christchurch classic car restorations specialists Auto Restorations’ website is a combined rebrand and website redesign project. It was well received by the client and their target audience. It has also considerably strengthened Auto Restoration’s online marketing and had a positive impact on their bottom line. Read the project sketch for more detail on the scope of the project.
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