Illustration beats explanation
Illustration and graphic design, made well in Christchurch New Zealand, effectively connects our international clientele with global customer markets
To illustrate the logo for weekend The Arts Centre Market, the local artisan craft market located in the “Market Square” of the Christchurch Arts Centre, I used a custom pencil to draw inside and outside of selections to create the hard-edged graduated tones of a Charcoal pencil illustration style.
Whether it is part of a graphic design project for a client in Christchurch New Zealand with a local market—or with customers in Australia, the USA, Europe and Asia. Good illustrative design and infographics will always communicate clearly across language and cultural barriers.
The purpose of illustration is to make clear or to decorate an advertisement, brochure, logo, website or other textual story. Illustration continues to very often be the best way of providing visual communication or representation of something concrete described in the text or an abstract idea, function or process. Furthermore illustration will always guarantee that the client’s visual communication—whether logo, brochure, teeshirt trademark or website—is a unique brand expression.
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Attention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
The innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
I originated the new company name, designed the new logo and implemented a strong repositioning strategy centred on the distinguishing feature of being the longest standing New Zealand manufacturer of street lighting and urban furniture. Increased sales and growth resulted. The WindsorUrban rebrand and website redesign saw their website to from being buried 12 pages deep when searching via Google, to among the top five. I built the new brand around strong market positioning, to which the large scale e-commerce WindsorUrban catalogue website redesign was key.
Stylish, smooth, glamorous and fun! 
This well executed redesign of Christchurch 
MagentaDot Brands 