Terranova tiling website Laptop mockup of a cascade of 5 pages with the Homepage at the top of the stack.

An artisan tiler’s works: Terranova’s portfolio website

January 20, 2017 / / No Comments

Terranova Tiling is a firm of tile installation craftsmen headed by master tiler Camillo Schulz. Camillo was trained and worked in Germany for ten years before emigrating to New Zealand in 2001. Terranova traces its history back to 2003.

I designed the Terranova logo and a business card for Camillo when he launched the firm in 2003 and designed their brand new website (along with back-end assistance from NuWeb) in 2015. During the briefing of the website Camillo paid me the professional compliment that the Terranova logo design was perfect as it was, and that feedback from his customers and business associates assured him branding remained as contemporary today as when it was first designed.

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Case studies for Civil Engineering firms. Why are they so beneficial?

January 20, 2017 / / No Comments

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Two of my legacy clients merged to form TruLine Civil in 2011, I branded the merged civil engineering firm and developed a market positioning strategy in collaboration with the projects manager. To set TruLine apart from the crowd and influence the way their target audience perceives them we chose to emphasise the distinguishing feature of the firm, their methodology for completing civil works. Civil works methodology is a suitcase term, which when unpacked is the TruLine system of methods, this goes to depth and breadth of staff education, their training and hands-on experience, problem-solving skills, use of good judgement, creative thinking, and the ace up their sleeve, the firm’s exemplary level of employee retention. By creating their first website around that core of Civil Engineering case studies, including documentary photography, the meaning behind the brand’s mission “Excellence in Infrastucture” is shown to be backed-up by a reputation and ranking in the industry that is earned.

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Logo design workflow: Bionona

January 19, 2017 / / No Comments

Introduction

Bionona concept development, generating ideas by rendering quick thumbnails on the drawing board.

Bionona is a global biotechnology commercial persuasion brand that aims to motivate the sale of goods in the personal healthcare, therapeutic and cosmetics consumer markets, while also inspiring confidence in their business partners in product development and their peers in scientific research and development. The launch of Bionona’s new website and brand was a combined brand launch and website design project presented to three stakeholders that comprised the client, all located remotely in different cities. This web presentation was based on the client brief and my market research online and in pharmacies and health food stores.
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Cashel Street, Pop-up Mall, night photography, post earthquake, illuminated at night by WindsorUrban luminaires and lighting poles. Photo shot for WindsorUrban website redesign and rebrand project.

The creative brief: design process & the four Ws

January 18, 2017 / / No Comments

Design from a creative brief.

Designer and client must work towards the same, agreed goal.

The creative brief is the blueprint for the project. It’s a collaboration of designer and client. It includes project overview, goals, messages, audience description, budget, schedule and so on. The act of writing all of this down means that everyone has talked through and agreed on what the design is to embody.
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Tru-Line Civil, corporate stationery system, business card, letterhead, mobile web, CD ROM, envelope, website

Hard working TruLine stationery system

January 18, 2017 / / No Comments

The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive. The Tru-Line business system, consists of A4 letterhead, envelope, business card, with compliments slip and a versatile laminated and embossed document folder that is trimmed down from the same worksheet as the folder to create a custom Word document cover with a window. The system is easily manipulated and I can adapt it for almost any use. At the core of the system is the Tru-Line Civil logo, or “mark” and a separate block of text.
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the waughpath

January 16, 2017 / / No Comments

As you would expect Shaun was born in 1961 in Te Kinga, New Zealand. He was drawn to art, design, calligraphy, printmaking, music and sports as a kid. The American Field Service programme, the underlying principles of cultural exchange and study abroad seized him as a teenager, which eventually saw him an AFS scholar graduating with honours from a high school in Dallas Texas in 1978.
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Velos at the Burt 2015: Megaphones on Bluff Hill

January 13, 2017 / / No Comments

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.This post and the following 5 contain galleries that cover the motorcycle racing for the Classic Pre ‘63 class which are largely ‘girder forks’ motorcycles, that merge with telescopic forks machines from the mid 50s through to ‘63. The girder forks racing machines from the 30s and 40s are rare birds, highly prized hard-out competitors at the 10th Anniversary Burt 2015.

Links to the galleries

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Classic Pre ’63 with Girder Forks, Cloud Craig-Smith, KTT 350, KTT MK VIII, Rider 231, Teretonga Circuit races, Velocette

Teretonga Races: The KTT trio & Big Velo

January 13, 2017 / / No Comments

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.E Hayes & Sons Teretonga Circuit Races, Friday 27 November 2015 (Practice day), Saturday 28th (Race day). VRNZ classic racing at Teretonga Raceway, Otatara, included 4 riders aboard 5 machines in the Classic Pre ‘63 Girder fork and the Classic Pre ‘63 Class. In the feature image rider Cloud Craig-Smith sweeps his gleaming 1949 KTT MK VIII through the exit apex of the Loop at Teretonga.
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Invercargill Street Races: Velocette 1, 2, 3

January 13, 2017 / / No Comments

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Three galleries of the Class winning Velocettes competing at the Honda Invercargill Street Races, Sunday 29 November 2015. Racing at the exciting new Invercargill street circuit included the same four riders, the trio of KTTs and the Big Velo in the Classic Pre ‘63 Girder class and the addition of a second ride for Chris Swallow aboard the Eldee Velocette in the Classic Pre ‘63 Class.

The VRNZ pits shared space with team Rudge’s Francie Winteringham and Rhys Wilson of Invercargill in pit lane who feature along with team VRNZ in the pit culture gallery below. In the feature image Chris Swallow aboard KTT 1041, leads Cloud Craig-Smith (KTT 1079) to a historic Velocette 1, 2, 3, class win in the Honda Invercargill Street Races for the VRNZ racing team.
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BSA Goldstar 500, Classic Motorcycle Racing, Classic Pre ‘63, Graham Peters, Invercargill, Invercargill Street Races, Rider 85, Street Races

Invercargill Street Races: Classic Pre ‘63 & ‘72

January 13, 2017 / / No Comments

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.In the feature image Graham Peters lines up the next corner 100m ahead on Fox Street as he accelerates out of the apex of Corner 1 of the new Invercargill Street Races Circuit on Sunday 29 November 2015. In the gallery five riders in the Pre ’63 and 4 in the Post Classic Pre ‘72 Class are featured racing together. Team VRNZ riders Chris Swallow aboard the Eldee and Cloud Craig-Smith riding a Norton Special 500 were also contenders in this Class as well as aboard the KTTs in the Pre ‘63 Girder forks class.
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