As you would expect Shaun was born in 1961 in Te Kinga, New Zealand. He was drawn to art, design, calligraphy, music and sports as a kid, then he went to high school in the United States for a year where he continued his art studies focussing on printmaking. Next step was a couple of years of factory labouring work, a year of night classes, then achieving selection for the Graphic Design course at Auckland Technical Institute for 3 years full time study. After graduating he was drawn to the Advertising business working in Auckland, Christchurch, Hong Kong and Reykjavik as an Art Director, typographer and studio production artist.

Screenprinting had been a passion since he had been enthused by it at school and taken it up as a hobby as a teen.

At the Christchurch Arts Centre Market in the summertime Surface Active retailed their screen printed tee-shirts. Some were hand painted and stencilled to order.

‘Ocean - New Zealand’ one colour children’s T-shirt print on navy blue and jade green fabric.

‘Ocean – New Zealand’ one colour children’s T-shirt print on navy blue and jade green fabric. Placement; One colour front and back. ‘Puff’ printed emboss effect ink.

Returning to Christchurch after their O.E. he and his partner Chrissie Terpstra launched a design and screenprinting firm called Surface Active (Art to Wear). They employed 2 ‘screen gems’ to share the hand-pulled screenprinting work, and also several very impressive individuals in high trust sales roles at the weekend Arts Centre Market.

Summer weekends were retailing at the Christchurch Arts Centre Market and winters were for touring the length and breadth of the country to sell at The Great New Zealand Craft Shows.

Shaun enjoyed co-creating with Chrissie Terpstra as design pARTners, hand drawing wildlife art in various natural media; charcoal pencil, pen and ink, cut and paste collage, woodcuts… from the early 90s developed a workflow mixing analogue techniques with digital design.

As well as time at the drawing board and Wacom tablet he valued being hands-on with the squeegees, in sales, marketing, and all the pre-press and print production required to translate layered multicolour artwork to reproduce beautifully on tees. On the marketing side for each summer season he and Chrissie designed and produced a mail order catalogue that doubled as a mailout to their retailers around the country and their domestic and international customer database. 

Shaun saw the digital design writing on the wall when he wrote his Graphic Design Diploma thesis “Computers and Design” in 1983, so in 1995 he leapt at the chance of owning his first PowerMac. It was self-evident that to continue to develop a career in graphic design it was essential to re-educate himself in the Creative Suite, digital pre-press and web design. Freelancing from Surface Active’s studio developed his multi-disciplinary digital design and production skills.

MTC equipment 2016 A4 brochure cover, hand held mock up, photorealistic visual

MTC’s Print and Web design create a seamless brand presence, their rename and rebrand made a mark in the Agricultural and Road Transport industries. With strong images and type the direct mail rebrand launch brochure is eye-catching and memorable.

In 1998 he became a shareholder and in-house designer for a Christchurch dotcom Digital Proofing startup company, AbsoluteProof, a part-time role he worked in until 2009. This lead him to freelance for several Christchurch technology startups involved in the local “incubator programme” also known as the technology barbecue, creating logos, identities and branding.

Packaging carton for MyoPace EMG Equipment for Physiotherapy

MyoPace EMG Equipment for Physiotherapy carton.

2002 saw Shaun & Chrissie wind up their teeshirt screenprinting firm and Shaun took up a position as Creative Director/Mac production artist at a start-up Christchurch Brand Management studio.

Having helped grow Tattoo from a 2 to a 6 person studio, at the end of 2004 he took up a position as inhouse designer for the Trans-Tasman Private Aviation, Air Touring and Affluent Travel firm Pionair. He enjoyed working inhouse for a diversified growing company in Australia and New Zealand tremendously. His role at Pionair included Digital Photography. This demand for professional photography reignited Shaun‘s enthusiasm and his adept and cost-effective photography has become one of the services that contributes most to the distinction of MagentaDot Brands’ work today.

Composite air-to-air image of Pionair Australia’s Convair VH-PDV sporting her new fluid livery.

Composite air-to-air image of Pionair Australia’s Convair VH-PDV sporting her new fluid livery.

It was a bad day for Pionair in October 2008 when their Private Air Charter operations in Australia was hit hard by the Global Financial Collapse. All their contracts with the mining industry were scrapped in one fell swoop and the firm was wound up less than 12 months later as a consequence. Out of that crisis, and with the support of Pionair and a set of loyal clients, sprang the original idea for establishing MagentaDot Brands which he has been developing since May 2009.

“Craft” means you care and you know about what you are doing.Shaun has won a few awards over the years, including a bronze Axis award for typography and a brace of coveted Pride in Print Golds for design, print finishing and print production. His design career has spanned Art Direction for the very largest advertising firms in New Zealand and abroad, to operating as a one-person multi-disciplinary studio and working as a craft screenprinter with his partner and inspiration, Chrissie.

Photorealistic mockup of front of Bionona business card, 3 colour offset

When the Bionona identifier and logotype are used together they create a strong signature for the company. The logo design is an infographic symbol of a snip of genetic code from one of Bionona’s novel peptides.

At MagentaDot brands I am always striving to produce the best advertising, graphic design, websites, photographs and conceptual collateral pieces money can buy. And these days I am well aware you want your communications to work hard. As hard as, let’s say, this website. So to see more proof have look around, or just call me at; +64 21 067 6176. Or email

©magentadot brands

Copywriting, Illustration, Logos and symbols

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