Atujara logo makeover in progress.

Turning a “jaggy” unusable logo into clean web & print files

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.You’ve got a scan of a great retro logo, everything looks perfect when you look at it at small size on the screen. But when it needs to be printed at a large size, it turns out to be unusable because the file format is incorrect. A logo makeover is the BRAND-AID® that turns unusable logos into clean web & print files by converting the jaggy, pixellated logo to a clean vector drawing format that is future proof.

The logo makeover begins with an analysis of the original

The rough old artwork is scanned then it’s a case of “throw it away and start afresh”. It is redrawn traced over the original, then the details are cleaned up manually, “by eye”, to create a new, high resolution “parent” or source file.

The unusable original version of the logo is the wrong resolution for high quality printing

The unusable original image of the logo is no use for high quality printing.

The final Vector based images are very small and scale up and down without loss of image quality. With low quality originals a logo makeover is the only way to get finished art that can be reproduced at any size or resolution. Vector files future proof and they are mandatory for high quality printing and low cost “cut vinyl” signage.

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What I need to get started

After BRAND-AID logo restoration. Atujara Motorcycle Club logo is crisp and easily read. The intention of the original commercial artist, who laboured in the 1950s to create this iconic Australian emblem has been honoured.Logo makeover jobs range from simple to intricate, first I need to analyse the original I will have to work with. The better the quality of the of the original source file the easier the makeover, the faster your design  ill be restored better than new. Contact me here.


Logo restoration, what does it cost?

The level of service scales with the complexity of the job and the quality of the source material you supply, how quickly you require it to be done and the range of final file formats you need. All our logo repair projects will provide you with the clean web and print ready files that you need to put your restored logo to use.

Simple Complex Rush rates
Logo restoration only Logo restoration only Logo restoration only
$250 (+gst) $375 (+gst) $450 (+gst)
For relatively complex logos & good quality reference material. For very complex logos or low grade source material. Delivery negotiated. Consultation required in the initial stages.
Essential set of print & web files. Professional set of print & web files. Professional set of print & web files.
Nick Thomson, Eldee 2, lightweight, Velocette special, rear elevation, detail, aerodynamic tail, sponsor’s logos array, publicity photo, photographer, Shaun Waugh, MagentaDot Brands

Race ready, emblazoned with the sponsor’s logos. the aerodynamic carbon fibre tail section and seat of Isle of Man Eldee 2.

©magentadot brands

2009–Present MagentaDot Brands, Advertising and promotional, Classic motorcycle racing, Digital illustration, Logos and symbols, Media, entertainment & sports, Motorcycles, Velocette Racing New Zealand

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