During BRAND-AID logo restoration. The designer’s two simultaneous views of the Atajura vector art; ‘composite’ or coloured-in drawing, and the ’keyline’ art that lies below the waterline of every vector drawing where 90% of the artwork is actually done.

Turning a “jaggy” unusable logo into clean web & print files

You’ve got a scan of a great retro logo, everything looks perfect when you look at it on the screen. But when it needs to be printed at a large size, it turns out to be unusable because the file format is incorrect. BRAND-AID®—our logo repair, vectorising and rendering service turns unusable logos into clean web & print files by converting the pixellated logo to a clean vector drawing format.

The logo repair & clean up process

To repair your logo I take the rough old artwork, be it a soft digital image or a printed hard copy—then redraw it and clean it up manually, “by eye”, using my technical skills and professional graphic design software to create a new vector “parent” or source file.

The unusable bitmap (raster) version of the logo is the wrong resolution for high quality printing

The unusable bitmap (raster) version of the logo is the wrong resolution for high quality printing.

Because I am a perfectionist who likes to do jobs once and do them well I opt for hand rendering my vector conversions. While tracing using hand-drawn techniques takes longer than the automated software options, I’ve found the automatic tracing of images to be unreliable and unable to create results to an acceptable standard of making the job feel “done”. The final Vector based images are very small and scale up and down without loss of image quality. With low quality originals hand-rendered vector art traced over the original is the only way to problem solve the need for finished art that can be reproduced at any size or resolution. Vector files are virtually mandatory for printing and low cost “cut vinyl” signage cannot be made without a vector based version of your logo.

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What I need to get started

After BRAND-AID logo restoration. Atujara Motorcycle Club logo is crisp and easily read. The intention of the original commercial artist, who laboured in the 1950s to create this iconic Australian emblem has been honoured.Logo repair jobs range from simple to intricate, I need to see what the raw materials are that I will have to work with. The better the quality of the of the original source file the easier the redrawing, clean-up and repair process, the faster your design will be restored better than new. Contact me here.

MORE LOGO RESTORATION EXAMPLES

Logo restoration, what does it cost?

The level of service scales with the complexity of the job and the quality of the source material you supply, how quickly you require it to be done and the range of final file formats you need. All our logo repair projects will provide you with the clean web and print ready files that you need to put your restored logo to use.

Simple Complex Rush rates
Logo restoration only Logo restoration only Logo restoration only
$250 (+gst) $375 (+gst) $450 (+gst)
For relatively complex logos & good quality reference material. For very complex logos or low grade source material. Delivery negotiated. Consultation required in the initial stages.
Essential set of print & web files. Professional set of print & web files. Professional set of print & web files.
EMAIL FOR DETAILS EMAIL FOR DETAILS EMAIL FOR DETAILS
Nick Thomson, Eldee 2, lightweight, Velocette special, rear elevation, detail, aerodynamic tail, sponsor’s logos array, publicity photo, photographer, Shaun Waugh, MagentaDot Brands

Race ready, emblazoned with the sponsor’s logos. the aerodynamic carbon fibre tail section and seat of Isle of Man Eldee 2.


Credits


Design firm: MagentaDot Brands
Designer, Illustrator: Shaun Waugh


©magentadot brands

Category:
Digital illustration, Graphic design, Illustration, Logo, Media, entertainment & sports

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