Writing & Research: Technical

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
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Pionair Unparalleled Journey’s “Affluent Travel” Agency toolkit. Ringbinder of agent information.

Pionair: Oceania “Affluent Travel” kit

Unparalleled Journey’s “Affluent Travel” toolkit… the essentials.

Pionair logo, rebrandAside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.

The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
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Phil Price Sculpture rebrand & web makeover

Phil Price is a very successful New Zealand sculptor based in Melbourne and Christchurch who has achieved international renown for his mesmerising wind-activated kinetic works. A successful web design makeover outcome demanded a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages Phil’s audience.

For me, graphic design, at its best, tells a visual story with the same excitement, pacing and dynamics of a great movie, play, or musical composition, it evokes strong emotion.
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Terranova tiling website Laptop mockup of a cascade of 5 pages with the Homepage at the top of the stack.

An artisan tiler’s works: Terranova’s portfolio website

Terranova Tiling is a firm of tile installation craftsmen headed by master tiler Camillo Schulz. Camillo was trained and worked in Germany for ten years before emigrating to New Zealand in 2001. Terranova traces its history back to 2003.

I designed the Terranova logo and a business card for Camillo when he launched the firm in 2003 and designed their brand new website (along with back-end assistance from NuWeb) in 2015. During the briefing of the website Camillo paid me the professional compliment that the Terranova logo design was perfect as it was, and that feedback from his customers and business associates assured him branding remained as contemporary today as when it was first designed.

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Case studies for Civil Engineering firms. Why are they so beneficial?

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Two of my legacy clients merged to form TruLine Civil in 2011, I branded the merged civil engineering firm and developed a market positioning strategy in collaboration with the projects manager. To set TruLine apart from the crowd and influence the way their target audience perceives them we chose to emphasise the distinguishing feature of the firm, their methodology for completing civil works. Civil works methodology is a suitcase term, which when unpacked is the TruLine system of methods, this goes to depth and breadth of staff education, their training and hands-on experience, problem-solving skills, use of good judgement, creative thinking, and the ace up their sleeve, the firm’s exemplary level of employee retention. By creating their first website around that core of Civil Engineering case studies, including documentary photography, the meaning behind the brand’s mission “Excellence in Infrastucture” is shown to be backed-up by a reputation and ranking in the industry that is earned.

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Classic Pre ’63 with Girder Forks, Cloud Craig-Smith, KTT 350, KTT MK VIII, Rider 231, Teretonga Circuit races, Velocette

Teretonga Races: The KTT trio & Big Velo

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.E Hayes & Sons Teretonga Circuit Races, Friday 27 November 2015 (Practice day), Saturday 28th (Race day). VRNZ classic racing at Teretonga Raceway, Otatara, included 4 riders aboard 5 machines in the Classic Pre ‘63 Girder fork and the Classic Pre ‘63 Class. In the feature image rider Cloud Craig-Smith sweeps his gleaming 1949 KTT MK VIII through the exit apex of the Loop at Teretonga.
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Ben McConochie, Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Motupohue, New Zealand, NZ Hill Climb Champs, Open Class, Rider 77, Triumph Daytona 675

Bluff Hill Climb: Open Class

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.The Open Class gallery features 11 of 13 riders competing in the class at the 2015 Burt Munro Challenge in November last year. The 13 riders that made their way to the 2015 Bluff Promotions NZ Hill Climb Champs to compete included one from Australia three North Island riders. The Open Class bikes ranged in age from a 1999 Yamaha RZ 1000 to two 2015 machines, an MV Agusta 675 and a Yamaha R1 1000. The Bluff Hillclimb is the event that kicked that off the 2015 tenth Anniversary Burt on Thursday 26 November, 2015.
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Alan Kempster, Bluff HIll Climb, Honda CBR 500, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 1/2, Up to 600cc

Bluff Hill Climb: Up to 600cc

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Burt Munro Challenge in November last year. These shots showcase most of the riders & machines in the Up to 600cc Class who turned on the roaring spectacle on the streets of small town Bluff, at the southernmost tip of New Zealand in November 2016. Riders like the courageous “Rider 1/2”, acclaimed Aussie battler, double amputee and motorbike racer Alan Kempster. The 36 riders and machines that made their way to the 2015 Bluff Promotions NZ Hill Climb Champs to compete included three from Australia and from as far afield as Rotorua in New Zealand. The Up to 600cc bikes ranged in age from a 2000 Yamaha to 2016 Hondas and KTMs. The Bluff Hillclimb is the event kicked that off the four day 2015 tenth Anniversary Burt on Thursday 26 November, 2015.
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Bluff Hill, Bluff HIll Climb, Burt Munro Challenge, Classic Pre ‘82, Kevin Kinghan, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 222, Suzuki GS1000S 1085

Bluff Hill Climb: Pre ‘82 class

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.The bikes that made their way to the track up Bluff Hill in the Pre ‘82 class at the 2015 Bluff Promotions NZ Hill Climb Champs were a diverse range of machines. They ranged from hot street bikes to high performance sidecars, while the intrepid riders hailed from Invercargill to Waihi, Timaru, Greymouth, Geraldine, Richmond and Pahiatua to participate in this thrilling event that kicked off the 2015 Burt Munro Challenge. The Post Classic Pre ‘82 class are motorcycles built or manufactured between 1st November 1972 and 31st December 1982.
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