Vinevax, pruning wound dressing foil pouch packaging

Vinevax rebrand project portfolio

Vinevax_logo_radiused_256pxThe innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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Superior Hummer Limousines, A2 Poster art, display, Promotional design and advertising, digital illustration, photography

Hummer Limos poster: arrive in style

Superior Hummer Limousines letter replacement logo in two colours, black and dark grey on white. "Superior" is set in Javelin a joined-up slab serif italic font inspired 50s automobile badging, positioned above and left of Hummer which is set in all-caps. The first "M" in hummer is replaced by a line drawing of the front elevation of the Hummer. Hummer and Limousines words both set all caps in custom modified Antique Olive Nord font, horizontally extended consistent with Hummer branding. "Superior Hummer" are black, Limousines is dark grey, tucked in below Hummer, aligned right. Brands for New Zealand companies, Christchurch New Zealand.The “Wow!” factor of the stretch Hummer limo, the largest of its type in Christchurch, means that the vehicle is a real head-turner, literally its own best advertisment.

When waiting to pick-up or dropping off clients the unique Super-Stretch Black Hummer Limousine garners a lot of attention from passers-by. In addition to handing out the “Welcome aboard” brochure to prospective clients, the brochure artwork is designed to double as a pair of A2 promotional posters or advertisements.
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Auto Restorations Siata Balbo, First in Class Classic car magazine advertisement hand held

Classic car restoration advertising

First in Class: Auto Restorations’ proud history of internationally recognised accomplishment in Concours D‘Elegance gold awards

Auto Restorations logoFirst a 2010 advertising campaign of half page colour ads for Auto Restorations’ services in a glossy Trans-Tasman Classic Car magazine. The theme is to dedicate a series of ads to celebrate their 16 international award winning restorations, a little known fact and a newsworthy story with which to get the attention of their audience.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Web design portfolio

Good web design appeals by communicating visually in attractive and useful ways

AbsoluteProof logoAs a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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Building exterior design + signage

Projects featured in portfolio

  • Tru Line Civil signage system 2014
  • Pomeroys Pub exterior paint scheme, 2004.
  • Winniebagoes House (Old Winniebagoes, demolished 2011) feature signage and building directory, 2003.
  • Winniebagoes restaurant, street-side front window branding on window.
  • Wigram Airforce Tower exterior paint scheme, 2006.
  • Pomeroys Boutique Accommodation one-of-a-kind 3D sign, two-sided exterior street sign, 2009.
  • Pomeroys Boutique Accommodation multi-level cast bronze building plaque, 2009.

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Decima Health logo and business card front

Decima brand + identity system

Decima logoDecima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.
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Convair CV580 Cabin Safety Instructions Card, front cover, hand-held

Convair CV580 safety on board card

Pionair logoPionair in both New Zealand and Australia was simultaneously an airline that specialised in private air charter and air cargo and a ‘best in class’ tour operator. At the start of 2007 Pionair owned 4 passenger Convair CV580 aircraft and two dedicated air cargo Convair. One passenger Convair operated in New Zealand out of Christchurch Harewood (operations having moved from Wigram in 2006) the other three, and the freighters operated in Australia from Sydney Bankstown airport and several others along the eastern seaboard, from Tasmania to Queensland.
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