Phil Price Sculpture rebrand & web makeover

Phil Price is a very successful New Zealand sculptor based in Melbourne and Christchurch who has achieved international renown for his mesmerising wind-activated kinetic works. A successful web design makeover outcome demanded a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages Phil’s audience.

For me, graphic design, at its best, tells a visual story with the same excitement, pacing and dynamics of a great movie, play, or musical composition, it evokes strong emotion.
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Auto Restorations A5 brochure front cover

Auto Restorations capabilities brochure

Auto Restorations logo. Brands for New Zealand companies, Christchurch, New Zealand.Auto Restorations has a story to tell. This capabilities and profile brochure was designed with people in mind who will have heard about Auto Restorations by other means, such as work of mouth, the core of the brochure design, as with the website redesign is for people to see the sort of things that Auto Restorations do, the sort of company that they are. The idea is to give them the impression that Auto Restorations are people worth their while to deal with. So the main purpose, as with the website is to; showcase their work, give an impression of what the company is like, give the impression they are reliable and work to the highest achievable international standards.
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Atujara logo makeover in progress.

Logo makeover: Atujara MCC

Turning a “jaggy” unusable logo into clean web & print files

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.You’ve got a scan of a great retro logo, everything looks perfect when you look at it at small size on the screen. But when it needs to be printed at a large size, it turns out to be unusable because the file format is incorrect. A logo makeover is the BRAND-AID® that turns unusable logos into clean web & print files by converting the jaggy, pixellated logo to a clean vector drawing format that is future proof.

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Cashel Street, Pop-up Mall, night photography, post earthquake, illuminated at night by WindsorUrban luminaires and lighting poles. Photo shot for WindsorUrban website redesign and rebrand project.

The creative brief: design process & the four Ws

Design from a creative brief.

Designer and client must work towards the same, agreed goal.

The creative brief is the blueprint for the project. It’s a collaboration of designer and client. It includes project overview, goals, messages, audience description, budget, schedule and so on. The act of writing all of this down means that everyone has talked through and agreed on what the design is to embody.
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Classic Pre ’63 with Girder Forks, Cloud Craig-Smith, KTT 350, KTT MK VIII, Rider 231, Teretonga Circuit races, Velocette

Teretonga Races: The KTT trio & Big Velo

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.E Hayes & Sons Teretonga Circuit Races, Friday 27 November 2015 (Practice day), Saturday 28th (Race day). VRNZ classic racing at Teretonga Raceway, Otatara, included 4 riders aboard 5 machines in the Classic Pre ‘63 Girder fork and the Classic Pre ‘63 Class. In the feature image rider Cloud Craig-Smith sweeps his gleaming 1949 KTT MK VIII through the exit apex of the Loop at Teretonga.
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Invercargill Street Races: Velocette 1, 2, 3

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Three galleries of the Class winning Velocettes competing at the Honda Invercargill Street Races, Sunday 29 November 2015. Racing at the exciting new Invercargill street circuit included the same four riders, the trio of KTTs and the Big Velo in the Classic Pre ‘63 Girder class and the addition of a second ride for Chris Swallow aboard the Eldee Velocette in the Classic Pre ‘63 Class.

The VRNZ pits shared space with team Rudge’s Francie Winteringham and Rhys Wilson of Invercargill in pit lane who feature along with team VRNZ in the pit culture gallery below. In the feature image Chris Swallow aboard KTT 1041, leads Cloud Craig-Smith (KTT 1079) to a historic Velocette 1, 2, 3, class win in the Honda Invercargill Street Races for the VRNZ racing team.
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Mingha Bluff culvert install 5

<< Gallery 3 | << Gallery 4 |

9:00–10:43 pm, completion of culvert installation

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Immediately after the final upstream section of culvert was placed at 9:10 pm, the 6 x high-tension steel threaded rebars were completely pushed through the 10.5m culvert. The multi-thread 80 ton post-tensioning of the culvert was executed using a Hydraulic Steel Rebar Tensioner. The task of tensioning the first tierod got underway just before 9:30 pm.
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Eurowood website showcase mockup displaying 3 different site page templates, the homepage, a product catalogue item page and the current projects news / blog page.

EuroWood web design & brand launch

Eurowood different engineered timber log profiles, different laminated timbers.

Eurowood different engineered timber log profiles, different laminated timbers.

The launch of New Zealand’s new solid wood, interlocking timber building construction firm EuroWood Construction’s information and promotional website and news blog in December 2014 was a combined brand launch and website design project. It has been well received by the client and their market. The project was a collaboration between MagentaDot Brands, Identity Signs, and the client who content managed/populated the site.
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Portrait of TeKiwi Silver Cloud with shot glasses lined up outside Nicola's Cantina.

Launching Silver Cloud 100% agave spirit

“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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Waitui bottle labelling and gift packaging

Waitui product launch proposal

Introduction

Waitui logoThe product launch of the MagentaDot Brands renamed, rebranded and repackaged “Waitui Single Malt 6 year aged” is a critical time in the early stage of introducing this New Zealand Manuka Honey Small Batch Whiskey to the domestic and international liquor markets. Kiwi Spirit distillery is a small company so to create a big launch takes careful planning and sufficient lead time to organize all the contributing components. This is a company with small budgets and limited resources so there is a need to get as much value out of the budget and resources as possible.
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