Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

Windsor Urban symbol and type logo and trademark, company renaming and rebranding project coordinated with the relaunch of their website also redesigned by MagentaDot brands . The symbol is a stylized pool of light. WindsorUrban is an established Christchurch firm manufacturing street / urban lighting and urban furniture. MagentaDot Brands renamed and rebranded the company for growth. Paired with a major website redesign the new trademark creates an image of WindsorUrban that is clear, energetic, and powerful.
Client: WindsorUrban: Lighting | Furniture
Category: Industrial engineering, Diversified industrial
Design firm: MagentaDot Brands.
Disciplines: Brand and identity systems design, Corporate stationery, Print production, digital print.

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