As a designer I try to cut through all the marketing voodoo about design and offer my clients useful, practical help. The Vinevax renaming and rebranding project was no exception. My designs in the presentation worked in practical ways, though attractive ideas, there is no passing off pretty pictures as commercial “art”.
More compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better