Vinevax branding portfolio

Unique Vinevax packaging is pleasing to its audience with its clarity and highly readable well laid out typography.

Vinevax packaging is pleasing to its audience with the approach of highly readable well laid out typography to make its key messages and information really clear.

As a designer I try to cut through all the marketing voodoo about design and offer my clients useful, practical help. The Vinevax renaming and rebranding project was no exception. My designs in the presentation worked in practical ways, though attractive ideas, there is no passing off pretty pictures as commercial “art”.

Agrimm technologies was at that time an established biotechnology company that was formed in 1984 by David Gale, FIMLS and Dr John Hunt, MSc PhD. Agrimm Technologies’ laboratories and specialist production facilities based in Lincoln, near Christchurch have grown to be a world leader in the development and manufacture of effective, safe and environmentally friendly biological or ‘living barrier’ plant protection products focussing on the Trichoderma family of beneficial fungi.

The initial applications of the new brand were in print applied to a series of Vinevax product capabilities brochures tuned to specific formulations of the product, and a new packaging label system.

The rebranding project involved the logo, system of product brochures, packaging system, trade advertising and trade exhibition stand material.

The art direction emphasis was on careful editing, photo composites and custom designed infographics showing the Vinevax product performance clearly turned out to be part of the mix that yielded tremendous sales and marketing success for the firm. The goal of the art direction was to fully understand the strengths of the product and the interest the horticultural market have for organic grower approved product that is scientifically proven to work.That research was leveraged to easily understood product messaging to create brand value and drive sales.

Credits

Printer: Croft Print Limited
Design firm: tattoo
Account executive: tattoo
Copywriter: tattoo (including new product name)
Creative director / Designer / Illustrator / Print production: Shaun Waugh, Surface Active graphic design
Font credits: Barmeno, Garamond Condensed