Opening spread of the presentation document. The story and pictures serve as a guide for the sequence of the presentation and outline the script. Close-up photos of ‘thumbnail’ visuals both demonstrate the range and depth of research and development, creative thought, trial and error, that lies beneath the surface of the two marks developed to a finished presentation standard on the Mac. The visuals also show that the logo solutions presented are in fact tailor-made and arose from inside the problem, not outside of it.
