Portrait photography | MagentaDot Brands

Four of Auto Restorations skilled workforce wheel a custom body Delage Roadster into position in the carpark.

Informal portraiture at work

April 6, 2019 / magentadotbrands.com / No Comments

Informal portraiture in the workplace using available light

AUTO RESTORATIONS WORKSHOP, STEWART STREET, CHRISTCHURCH 2009–2012

When shooting informal portraiture avoid distraction from the most important purpose—getting photographs. These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager. Pictures of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.
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Pomeroy’s staff group photo. Halloween Party 2008.

Pomeroy’s Petrifying Halloween Party 2008

March 29, 2019 / magentadotbrands.com / No Comments

Pomeroy’s, that pit of petrifying pestilence! Be afraid—be very afraid!

POMEROY’S FIRST HALLOWEEN PARTY, FRIDAY 31 OCTOBER, 2008

Galleries of good social event photography should be an energetic expression of the real event, which was such a great time. The photos need to do justice to it by conveying all of the paranormal pestilence and deadly energy of the night, and the sense of place, a Halloween Party in Christchurch’s favourite old English pub.
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Friendly “Meet the Staff” articles — more than a mug shot

March 26, 2019 / magentadotbrands.com / No Comments

The Pomeroy’s Press welcoming “Meet the Staff” profile articles are more than a mug shot, going above and beyond showing the pub staff’s faces is important and beneficial to improve connection with patrons.

People pictures add life to The Pomeroy’s Press

March 25, 2019 / magentadotbrands.com / No Comments

What nicer way to illustrate Pomeroy’s Old Brewery Inn’s “social capital” as a local English style pub, between 2003–10, than to picture their local clientele?

Pomeroy’s pub newsletter

March 11, 2019 / magentadotbrands.com / 2 Comments

The restrained look for Pomeroy’s English style pub newsletter is pure news

POMEROY’S OLD BREWERY INN, CHRISTCHURCH, NEW ZEALAND

THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well-edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.
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