Absolute-Proof website 1998 launch design

Absolute-Proof digital proofing launch website 1998

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch

AbsoluteProof_logo_radiused_256px

Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.
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8 business and non-profit websites

Eurospace containers

Eurospace import an IKEA-like flat-packed, completely knocked down, galvanised steel containers. These kitset structures are of the sort that are suitable for storage, transport and for use as certain specialist types of buildings. The containers are delivered knocked down flat or so the customer assembles them on site. They have multiple uses such as transportable buildings, office space, storage containers, dangerous goods storage.
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Southern DC3 Charitable Trust donations prospectus, Help us reach for the sky, Front cover.

Southern DC3 Trust prospectus & promotional materials

Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.

My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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Writing & Research: Technical

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
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ContainerWaste website makeover

ContainerWaste is a very successful independently owned residential and commercial waste management company based in Amberley, North Canterbury. The firm is an expert in carting waste to landfills in a range of bins and containers that they deliver to clients’ sites. As part of the rebrand Identity Signs approached me to design a responsive website that communicated Container Waste’s all-in-one fast service with the least effort from the site user.
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Phil Price Sculpture rebrand & web makeover

Phil Price is a very successful New Zealand sculptor based in Melbourne and Christchurch who has achieved international renown for his mesmerising wind-activated kinetic works. A successful web design makeover outcome demanded a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages Phil’s audience.

For me, graphic design, at its best, tells a visual story with the same excitement, pacing and dynamics of a great movie, play, or musical composition, it evokes strong emotion.
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Terranova tiling website Laptop mockup of a cascade of 5 pages with the Homepage at the top of the stack.

An artisan tiler’s works: Terranova’s portfolio website

Terranova Tiling is a firm of tile installation craftsmen headed by master tiler Camillo Schulz. Camillo was trained and worked in Germany for ten years before emigrating to New Zealand in 2001. Terranova traces its history back to 2003.

I designed the Terranova logo and a business card for Camillo when he launched the firm in 2003 and designed their brand new website (along with back-end assistance from NuWeb) in 2015. During the briefing of the website Camillo paid me the professional compliment that the Terranova logo design was perfect as it was, and that feedback from his customers and business associates assured him branding remained as contemporary today as when it was first designed.

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