Supergraphic MTC Volvo FH12 makeover

MTC’s import Volvo FH12 had a makeover and now she’s sweet, in fact she’s a cherry!

The air is thick with ideas in the MagentaDot Brands studio, design is a classic discipline of endless potential and this brief from MTC Equipment was generously thrown wide open. The new livery design brief for the Volvo was given to me in a meeting concurrent with TruLine Civil’s in-house truck painter Andrew Gill, a true master of his trade. This kicked off a fruitful, illustrious collaboration with him and Darren Leeds of Leeding signs. It included the discussion of details like the quality of new alloy boilerplate and wheel arches, the exhaust stacks makeover, and the bold selection of the AA premium cherry red metallic lustre paint to boot! Metallic paint being an exceeding rare choice for long haul trucks to be finished in.
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Eldee Velocette, front three-quarter, poster, A2, portrait, Craftsmanship, mock-up

Eldee-2 I.O.M. launch posters

Velocette Racing New Zealand logoTo commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine rebuilt, equipped and race-ready in time for shipping to the Isle of Man Classic T.T., I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.
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