As a designer every now & then you get involved with a project that takes on a life of its own. Velocette Racing New Zealand’s campaign to rebuild and race the Eldee Velocette at the Isle of Man Classic TT in August 2014 had its beginning in the 1950s. The story of the Eldee Velocette is part of both NZ and Australia’s classic motorcycle racing folklore.
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“Welcome aboard”—the accordion six page folder format makes for an interactive and entertaining super-stretch sales brochure that contributed to the launch of a new Christchurch brand entering an already well served Canterbury regional market. Scale and weight are used to their fullest advantage in this lively, inviting flier.
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To commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine rebuilt, equipped and race-ready in time for shipping to the Isle of Man Classic T.T., I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.
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As a designer every now & then you get involved with a project that takes on a life of its own. The story of the Eldee Velocette is part of both NZ and Australia’s classic motorcycle racing folklore. In Feb 2013 I joined a dedicated bunch of Velo enthusiasts, who had serious plans afoot; with improved materials and greater knowledge of methods and concepts, to design and build a ‘modern classic racer’ in New Zealand that raced at the Isle of Man Classic TT, August 2014.
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Have just completed the multi-disciplinary set of tasks necessary to prep and publish a new portfolio of the location photo shoot for Tru-Line Civil last month in Akaroa. This new work/photography portfolio item can now be viewed here on the MagentaDot site, and in the form of a new case study page I’ve loaded onto the Tru-Line Civil website. The set of prep tasks mentioned has included:
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