A tight budget means doing more with less so this dual purpose business card brochure needed to show a range of kinetic works. Thinking of my paper as a screen or a stage I laid out a montage onto eighteen small panels that unfold into an informative, a4 size flier.
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Phil Price is a very successful New Zealand sculptor based in Melbourne and Christchurch who has achieved international renown for his mesmerising wind-activated kinetic works. A successful web design makeover outcome demanded a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages Phil’s audience.
For me, graphic design, at its best, tells a visual story with the same excitement, pacing and dynamics of a great movie, play, or musical composition, it evokes strong emotion.
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Video is kinetic graphic design, and the field of video production is a subset of the visual communication and graphic design services MagentaDot Brands offers.
Both in its long history and in the explosion of visual communication in the modern era there is at times a blurred distinction/fuzzy boundary between, and overlapping of, advertising art, graphic design and fine art. This is exemplified by the “Superstars” of 60s Pop Art such as Warhol and Lichtenstein—who made stylistically refined “high-brow” fine art works derived from banal and ubiquitous consumer goods and the media/tabloid starmaker machinery of celebrity culture i.e; Campbell’s Soup, Marilyn Munroe and low-brow Comic Book Art.
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Scupture short film: Opto | Phil Price. The kinetic sculpture “Opto” is by sculptor Phil Price of Christchurch, New Zealand. Commissioned by the Moreton Bay Regional Council and installed in 2011 at Redcliffe, QLD, Australia.
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The large scale, wind-activated kinetic sculpture “Tree of Life” is a major, permanent Public Artwork by Phil Price of Christchurch, New Zealand. Commissioned by Peninsula Link* and installed in December 2012 at the Cranbourne Road exit site, in the suburb of Frankston, located in Melbourne, Victoria in Australia. The Cranbourne Road site on the Langwarrin exit ramp is one of the exit points for access to the McClelland Gallery + Sculpture Park**.
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This gallery of Phil Price Sculpture represents a selection of images form an 8 year ongoing collaboration between myself and Phil Price (Phil Price Sculpture and MagentaDot Brands). The collaboration is a work in progress that aims to progressively document both Phil’s completed kinetic works and selected work methodologies. This selection is of the best heroic photos of the wide range of Phil’s completed outdoor, wind-activated works, large, medium and small scale, from civic sculptures to private commissions in Australia and New Zealand.
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Wellington is located at the southern tip of New Zealand’s North Island and so it sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport at Evans Bay which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. My involvement with the Zephyrometer project began in 2002 when I was commissioned by Phil to illustrate a mock-up of the work and layout his successful submission to the Meridian competition.
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Wellington is located at the southern tip of Aotearoa / New Zealand’s North Island / Te Ika-a-Māui and sits plum in the middle of the Roaring 40s, in addition the geography of narrow Cook Strait separating North & South islands funnels the strong westerly winds increasing their velocity and gustiness—which is why Wellington is known to Kiwis as “Windy Wellington”. Zephyrometer is situated in one of the capital’s windier spots en-route to the airport which means it has been enjoyed by millions since 2003, and sees it regarded with some affection and pride by many Wellingtonians. This gallery is a chronicle of the final day in the re-installation after routine maintenance and refurbishment of this marvellous work.
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MagentaDot Brands 