Education | MagentaDot Brands

Mr. Fungus logo & card: make a big impression at close range

July 17, 2018 / magentadotbrands.com / No Comments

Graphics must be purposeful

Recently returned to settle back in Wellington from the U.K. in 1991, having done his time entertaining Covent Garden and international festival audiences, Fergus Aitken was a busker, a young exponent of clowning, juggling, mime and the bizarre who needed a logo and a business stationery promotional kit to advertise and promote his comic mime character Mr Fungus. More broadly he needed to promote his availability for various performing arts roles and as a mime workshop teacher in community, school and tertiary education settings. The first project, a card, would be handed over personally or included in direct mail campaigns to various audiences, where it would be viewed mainly at very close range.
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Sillicon Planet’s world-wide smile promo

When it comes to promoting entertainers, creating distinction is key.

Because of the tremendous competition in the market, promotions for Circus-Arts performers, children’s entertainers, need to be well thought out, be comprehensive and also entertain the reader in the same manner as performers do in order to capture the attention of any audience world wide.

Sillicon Planet’s New Zealand audience is a mash-up of schools, festival and event organisers, corporate clientele and talent agencies.
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