Mingha Bluff culvert install 2

July 18, 2016 / / No Comments

| << Install Gallery 1 | Gallery 3 >> |

Precast reinforced concrete box culverts

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.Precast concrete box culverts are steel reinforced. There are several accepted ways to install the reinforcement and the overburden appropriately sizes the amount of steel reinforcement needed.

This box culvert has specific loads associated with this site and conditions of use in a high rainfall alpine area on the River Bealey riverbed beneath the Tranzalpine railway. These conditions include burial depth, rail traffic, waterway loading, and impact loadings. The reinforcement in these box culverts is significant and that same reinforcing along with quality concrete and installation by TruLine Civil ensures at least a 100 year life cycle of service for this valuable component of infrastructure.
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Mingha Bluff box culvert install 1

July 18, 2016 / / No Comments

Install Gallery 2 >> |

Documentary photography project overview

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.

This is the first of a series of 5 galleries documenting the install of a 10.5m reinforced concrete box culvert beneath the Christchurch – Greymouth “Tranzalpine” railway shot on the night of Sunday July 3, 2016 for client TruLine Civil’s website case study portfolio project. MagentaDot Brands documented the methodology for installing one of six under-rail reinforced concrete box culverts. Part of a package of civil works, TruLine Civil is delivering to the Mingha Bluff road realignment project.
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Hampton Downs Summer Classic racing 2015

March 29, 2015 / / No Comments

You would have to say the main focus of the Hampton Downs Summer Classic weekend for VRNZ was the Eldee and the opportunity, with Bill Swallow being out here from the U.K., for him to ride the Eldee Velocette for the first time post the Junior Manx Classic race at the IOM TT in August 2014.

Some significant engine modifications have been done since then including the new cams (which Nick Thompson described in his journal of the event). They were given a careful going over and we were keen to relate back Bill’s new engine lap times this year to Chris Swallow’s lap timesheets last year with the old engine running on methanol which had been such a great success.

Hampton Downs is a fast circuit so Chris’ quick times last year were the basis for encouraging us to consider competing in last year’s 250cc ‘Phil Read’ Classic TT trophy. The new Nick Thompson Eldee-2 engine of course is running on petrol which is altogether a more challenging prospect to tune as a small engine.
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Eurowood website showcase mockup displaying 3 different site page templates, the homepage, a product catalogue item page and the current projects news / blog page.

EuroWood web design & brand launch

March 10, 2015 / / No Comments
Eurowood different engineered timber log profiles, different laminated timbers.

Eurowood different engineered timber log profiles, different laminated timbers.

The launch of New Zealand’s new solid wood, interlocking timber building construction firm EuroWood Construction’s information and promotional website and news blog in December 2014 was a combined brand launch and website design project. It has been well received by the client and their market. The project was a collaboration between MagentaDot Brands, Identity Signs, and the client who content managed/populated the site.
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Portrait of TeKiwi Silver Cloud with shot glasses lined up outside Nicola's Cantina.

Launching Silver Cloud 100% agave spirit

December 10, 2014 / / No Comments

“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave Spirit from agave grown in Golden Bay and distilled by him. The name, “Silver Cloud”, the logo and packaging combined to position New Zealand’s first premium 100% Blue Agave Spirit at the premium price point of NZD $1,000 per bottle. This is a branding and packaging project at the high end of the international liquor market for which I was commissioned to create something handmade and special. My branding saw the first release of 30 bottles achieve selling to both a national and global market at the desired $1,000 per bottle price.
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Waitui bottle labelling and gift packaging

Waitui product launch proposal

December 7, 2014 / / No Comments

Introduction

Waitui logoThe product launch of the MagentaDot Brands renamed, rebranded and repackaged “Waitui Single Malt 6 year aged” is a critical time in the early stage of introducing this New Zealand Manuka Honey Small Batch Whiskey to the domestic and international liquor markets. Kiwi Spirit distillery is a small company so to create a big launch takes careful planning and sufficient lead time to organize all the contributing components. This is a company with small budgets and limited resources so there is a need to get as much value out of the budget and resources as possible.
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Novel pop-up Hapuku Cafe and Lodge logo business card, a business card and a calling card rolled into one. Digital illustration, logo design and graphic design, Christchurch, New Zealand.

Print is going strong

October 30, 2014 / / 2 Comments

Back in the 90s, when desktop computers, interactive media, the web and email first came into people’s homes, businesses and into daily use, the surge in popularity and the accessibility of the information superhighway lead some to predict the end of print communication. Brochures, books and magazines would be superseded because all the content that people wanted or needed was just a point-and-click away. However if you have a look around today predictions of the demise of print were hasty and premature. It has panned-out to be a similar situation to the predictions of the end of cinema when home video first entered the market in the late 70s.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

WindsorUrban website makeover

October 29, 2014 / / No Comments

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand.

When commissioned to produce a business logo for the likes of Christchurch manufacturer of street lighting and urban furniture WindsorUrban I begin by questioning the the client, researching the market niche, drawing rough thumbnails in my sketchbook and playing with type on the computer. The purpose is to visually and strategically explore a diverse set of logo options. I understand that making a formally successful logo is good, but making a logo design that is formally successful and communicates as a base for all the client’s endeavours, marketing communication, intra-company culture, business-to-business is critical.
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Jewelled Gecko Giclée on white background, A1 size. Illustration, New Zealand wildlife art.

Lifelike gecko wildlife art print

October 20, 2014 / / No Comments

Jewelled Gecko limited edition large format art print

Surface Active garment label embroidered

Surface Active | Making waves in a sea of sameness

Surface Active is an auto-printmaking design pARTnership established in 1986 by Shaun Waugh (boss) Chrissie Terpstra (bossier). Between 1986–2002 we were committed to producing original & indigenous designs of the highest design and screenprinting standards.

The technique of colour separating this design by hand involved breaking it down into eight separate designs, from which the screens are made. The separations are printed over each other, in layers to create the original hand screenprinted design. This crafty route is the only way to achieve the unparalleled vivid impression of the design.
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