Baldwin Mercury ‘Born to Run’ quarter page horizontal advertisment in ‘Petrolhead’ magazine. Ad campaign launched a new addition to Auto Restorations brand, and the website, ‘Auto Restorations American’. The general manager’s initiative to addressing growth/change in the nature of their customers in New Zealand and Australia towards increasing proportion of Baby-Boomers being American and Australian muscle-car enthusiasts. A different market to the European and British Classics appealed to by the historic brand featuring the blue Bugatti racecar. This three ad campaign launching Auto Restorations American ran in 2012, each ad communicating a different benefit of Auto Restorations’ services.