Eldee-2 I.O.M. launch posters

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Eldee-2 I.O.M. launch posters

Eldee Velocette, front three-quarter, red, Isle of Man Classic TT, commemorative poster, A2, Performance, portrait, mock-up
Eldee Velocette, front three-quarter, poster, A2, portrait, Craftsmanship, mock-up
Eldee Velocette, side elevation, poster, A2, landscape, Quality built, mock-up
Eldee Velocette “Quality built” launch poster featuring side elevation of the Eldee equipped and ready to race.
Eldee 2, Velocette, a lightweight of distinction, launch poster, infographic, A3, mockup
Eldee 2, Velocette, equipped and ready, launch poster, A3, mockup
Velocette, MOV, 1947, line drawing, airbrush, pen and ink, 1947 sales catalogue
Featured Image -- 828
Eldee Velocette, programme of works, work in progress , info graphic, MagentaDot Brands, race preparation, Velocette Racing New Zealand
Eldee Velocette, front three-quarter, poster, A2, portrait, Craftsmanship
Nick Thomson, Eldee T.T., lightweight, Velocette special, rear elevation, detail, aerodynamic tail, sponsor’s logos array, publicity photo, photographer, Shaun Waugh, MagentaDot Brands
Velocette, Venom, poster, A2, 100mph, 24hr, record, 1961, mock-up
Velocette, Venom, flyer, A4, 100mph, 24hr, record, 1961,

Velocette Racing New Zealand logoTo commemorate both the launch of Eldee-2 in July 2014, and the achievement represented by the VRNZ team getting the classic racing machine equipped and race-ready in time for shipping to the Isle of Man I flew to Wellington to photograph a set of heroic publicity photos of the bike—and to assist applying the set of decals I designed, race numbers, rider’s signature, sponsors logos etc., onto the new carbon-fibre racing fairing and seat.

In addition to publicity, I made the photos immediately useful for the campaign as merchandise, working up two images into a five poster advertising and promotional campaign. The bike itself is classed as an ‘Exotic’, it is a pre-war British bike returning to the U.K. on a campaign launched from downunder in ‘The Colonies’ (the campaign had already been wryly dubbed the ‘Kiwi Invasion’ in a recent ClassicRacer magazine) and the VRNZ rider Bill Swallow is famous in motorcycle racing circles. Therefore, with Bill’s signature on the posters they can be a sold as a premium momento of the IOM Classic TT.

The client had briefed that some form of printed piece would be required for the Isle of Man event, for the classic racing audience a succinct infographic with attractive ‘race-ready’ images and specifications of the machine was the priority—and crediting the Eldee I.O.M. campaign’s sponsors.

Research revealed a solid creative direction to be found in Velocé’s mid 20th Century British advertising and marketing materials for their Velocette motorcycles.

Credits

Printer: PaperPlus New Brighton
Cut vinyl Decals: Identity Signs

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