MTC brand launch brochure

MTC equipment 2016 A4 brochure cover, hand held mock up, photorealistic visual

MTC Equipment is able to make a mark in the Agricultural, Industrial and Road Transport industries by creating a launch announcement and product brochure that stands out from the norm.

MTC_logo_greys_256 I was inspired by the opportunity to create a small brochure for MTC Equipment, short and to the point.

This is the corporate brand launch brochure combined with a catalogue of the new product range, timed for release in 2015 along with their new E-commerce website. The brochure is to inform their market of the firm’s new identity and rebrand, and also to announce their exciting new Chieftain distributorship, and to show off their new range of products in an engaging, 12-page A4 format.

The design process began with the development of the theme of displaying the maximum number of product images per page in a systematic structure that’s clear, well organised and easily read. Although a diverse range of products exist, by aligning the basic method of spatial organisation to a grid and making good use of the inherited brand colour the pages have a fresh, easy to read look that ties the whole package of trailers and equipment together and connotes a friendly, positive attitude. The robust and lively display typeface adds to the dynamic feel of the layouts.

MTC equipment 2016 A4 brochure back cover, photorealistic visualMTC equipment 2016 A4 brochure back cover, photorealistic visual

The back cover design is a break from the run of document. It features a festive display of spares and a half page horizontal advertisiment launching a new “High Tensile” semi-trailer type. The launch ad in the MTC Equipment rebrand campaign.

Given that Agricultural and road transport semi-trailers are primary workhorses of the economy, not pristine kitchen appliances or luxury cars, it follows that a smattering of grungey and distressed illustrative ingredients in the design mix help make the design appear fit for purpose.

Cutting away the images allows a certain playful interaction between the strong product page divisions and the highly legible type. The final design combines a structured communication workhorse with a fresh energetic image that forms a design alliance with the new website.